WEBVTT
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This program is designed to provide general information with regards
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to the subject matters covered. This information is given with
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the understanding that neither the hosts, guests, sponsors, or station
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are engaged in rendering any specific and personal medical, financial, legal, counseling,
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professional service, or any advice.
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You should seek the services.
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Of competent professionals before applying or trying any suggested ideas.
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Hello, and thank you for tuning in to a Sharp
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Outlook on k for HD radio and Talk or TV.
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I am Angela Sharp, your host. Our arm chair discussions
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with industry experts will give you the steps, tools and
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information to be successful in business and to prepare you
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to be your best self.
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Hello, I'm Angela Sharp, and welcome to a Sharp Outlook
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at Today we are going to be continuing our conversation
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we started in December December fifteenth, Federal contracting connections. That's
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what you want to know about, and this is what
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we're going to do is have part two and we
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are going to begin this conversation so that we can
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get all of this powerful information in your hands that
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you can be successful when you're attempting to be a
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federal contractor. So I want to invite Eileen. Now, all
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of the information about the show description and Eileen's background,
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it's on part one, which was aired December fifteenth, So
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go back and check our previous podcast, and we're going
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to just jump in and get some more of those
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golden nuggets that are going to help you equip you,
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give you the knowledge, give you the information so you
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can be very successful in your attempt to get contracts
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with the federal government. Come and join us, Eileen.
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Hello, Hello here.
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Yeah, it's great to have you back. Oh my gosh.
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We had such a powerful conversation before, and now we're
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going to there's a lot of information here, but going
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to keep moving forward so we can get this into
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the hands of people so that they can start, you know,
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going after some of those dollars, but understanding the process
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right absolutely, So give us like a quick quick summary
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of just some of the key points we covered last time.
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Like well, last time we talked a little bit about relationships,
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we talked about a little bit about contract vehicles, et cetera.
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We're going to dive in a little bit deeper on
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how to find some of that information and just why
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it's important that the that you need to have a
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business that actually has capabilities to it. So we're going
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to cover a lot of that because things have changed
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a lot in the federal marketplace, and the emphasis nowadays
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is going to be about your actual capabilities, what you're
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able to do, what you're able to prove, what you're
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able to do, as well as proving outcomes even before
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you enter this marketplace. So there is a bit of change,
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and we'll talk a little bit about what it used
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to be like and what it's like now for some
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of these topics.
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Great, well, I know one of the things we were
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last talking about was writing a winning proposal and all
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of the various steps to be able to do that.
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And I know that you have something called the three
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step program, and I would like you to share that
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with them because you will be able to assist them
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and getting that winning proposal instead of just writing proposals
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and writing proposals and right and then declined, decline, decline,
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decline to cline. That becomes frustrating and it even takes
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you to a point where you want to give up.
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If you start the right way by utilizing tools that
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these experts have, you won't be frustrated. You will be functioning. Okay,
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so tell us about your three step.
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Sure, just to give a little background on the street
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three step on why it was developed, and then I'll
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go a little bit into what the offering is. My
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background is I actually was set on the Lewis and
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Clark expedition for the company I worked for. I had
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no idea what I was doing, and I was walking
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halls in different parts of the country and just cold calling.
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The Federal agency is where I best guessed where I
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thought that business was. And then I started to take
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classes from people, and then I started teaching classes, and
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I ended up training over ten thousand people in in
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a course of about nine years between twenty oh three
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and twenty twelve. And at that point, companies started to
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come to me and saying, you know, I lean, I
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can't hire you full time, but can you tell me
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what to do? Tell me what to do? And I thought,
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you know, that's a one month engagement with me. I
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think that anybody that would hire me full time, I
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would go through the rigors of the things I'm about
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to talk about. If somebody hired me as a senior
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VP growth officer for their federal sales, these would be
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the things that I would incorporate. So what I'm about
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to share with you, Angela is whether you hire me,
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whether you hire one of my teaming partners who have
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incorporated my three step program into their programs, or if
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you do it yourself. These are the things you absolutely
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must do in order to start to be put in
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the right direction. The problem is out in the marketplace
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is a lot of businesses think that once they're registered
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in the System for Reward Management or sam ECHO, which
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we talked about last time, once they're registered in there,
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the government is encouraging you to write proposals right away.
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Why because they need a number of proposals in their
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files to show everybody that they that everybody and anybody
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have been invited. But the challenge is is there's a
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whole myriad of items you need to be doing before
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you even ever consider writing a proposal for an agency.
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So here's basically the outline of my three set program.
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But if you kind of follow these steps, you can
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kind of do it yourself or find the help to
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get it done. So the first thing you need to
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do is get your team trained on really how the
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federal the federal game is played. It's kind of a game,
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there's a lot of rule to it. The rules recently change,
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and these rules, there's a lot of workarounds for these
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rules and ways that you can within the rules, develop
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what we call relationships. But you need to start by
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first of all, knowing who the people are within the agencies,
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knowing what contract vehicles they like to use in order
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to do business with you, and set asides, and who
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they prefer. So I usually start my three step program
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with a two and a half hour class on the
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Federal sales game how to play to Win, And it
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used to be a class that was eight hours Angela,
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and it's very very tight to do an a half and
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you would gather your whole team around the webinar like
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this and we would cover all the topics in two
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and a half hours, and your team will clearly understand
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who are the people, what do they care about, what
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are they afraid of? And you're going to understand the
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different methodologies that the federal government uses to buy what
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you sell, because they have different methodologys for construction than
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they do for medical supplies than they do for it.
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So if you can imagine, there's different ways. So I
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lay all that out and I would say, if you
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don't come to me, get that kind of training. Okay.
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The next step is a very heavy lift. When I
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first started selling to the FEDS, I had to walk
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the halls and talk to people who he gets, you know,
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and ask them when it's it coming to an end.
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It would take multiple conversations even to get those answers.
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The government publishes every contract, almost every contract, and it's available.
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But the challenge, Angela is it's hard to interpret the data,
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and you need someone like me or an expert, to
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be able to read that information, make sense of it,
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and bring it to you in what I call a
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competitive analysis. So I spend a week putting that information together.
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I do not use AI tools. I use the original
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websites where this information comes from. I don't pays description
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for that. I bring in the original data. I was
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one of the testers of that system, so I know
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the anomalies, the mistakes, the problems, so I can kind
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of read out that stuff and I build an analysis.
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And in that analysis are a couple of things. I
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first look at all your marketing materials, which one of
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the things Angela and I will be talking about today
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is what kind of marketing materials you need, so we'll
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cover that in a couple of minutes. But I will
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go over your marketing materials, your websites, making sure everything
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is up the snuff the way the government wants it.
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And then I'm going to present you with five years
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of contracts in your area of expertise, showing you exactly
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who buys what you sell from whom, what contract vehicles
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they prefer, and when those contracts are coming to an
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end so you can keep an eye out for them.
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Then this is where a lot of consultants stop. They
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just dump all this information on you and you don't
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know what to do with it because it's just too much.
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What I do is step three that build you a
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federal sales action plan around the top five agencies or
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locations where they are buying or where the hotspots are
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where the most contracts in your area expertise are happening,
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so you can focus sales activities way before any bids
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come out, So you can start developing relationships with contracting
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officers and the project managers way before the bid comes out.
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Even you might even capture something before they ever even
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knew they needed you. Right, So this is a program
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for you to actively do outreach, selling emails, phone calls,
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going to trade shows where the right people are going
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to be. So this action plan will be built for
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you so that you can actually you know exactly who
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you need to be talking to, you know exactly what
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you need to be saying to them, and then you
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have to execute it. So my three step program includes
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these three things that are delivered in three two and
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a half hour meetings, three weeks of part but you
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know a week apart each, but it's me preparing for
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ten twenty hours that data. I'm not just hitting a
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button and giving you a formula. It's custom for your business, right,
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So that's the three step program. I also have some
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bonus materials that I provide, especially if you mentioned Angela's show.
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It includes a four hour training in building blacks of
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a winning proposal as well as how I pull the data.
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Those are each four hour trainings each worth about five
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thousand dollars bonus on top of my three step program.
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So you're going to have all the tools you need
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to step off before you ever write a single proposal,
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because you want to make sure you're only writing what
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I call winners. You're only writing proposals for the agencies
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who told you they wanted you to bid, or they're
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invite you, or you were part of the specs. Yes,
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vendors help with the specifications and you've been there early,
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so you know for sure the people involved, the decision makers,
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the actual pain behind the need. The idea here is
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there's a lot of work to be done way before
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a proposal even is considered. So that's where my area
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of expertise is. Angela is getting you to understand and
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know your market. Who are your competitors, who are the
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people that buy what you sell? How to approach them?
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And then you execute the activities. What's the point of
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taking my three step if you planned to step off?
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So if you're ready to hit the ground running, that's
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what my program does.
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Oh wow, that is a lot of just fantastic information
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and believing. You know, just from my career and everything,
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just working with the federal government, you better understand their lane,
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you better understand their processes and all these other just
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really key things. So what kind of experts should you
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know they know before they're entering the market.
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You know, that's that's a really good question. I think
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that it depends on the size of your team. If you're,
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you know, stepping into this as a family owned business,
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it might be you and a partner of yours, or
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you and a family member of yours just starting off.
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The APEX Accelerator in your backyard as a free resource
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that you can go to, and what they do is
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they kind of spoon feed you information throughout the year
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and they bring experts like myself in to do free
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events for you. So they are they're your first experts
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that you need to know is and you can go
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to I think it's apex dot com or ape x
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or just type in. The old term for that was
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Procurement Technical Assistance Center. Just type in any of those
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things and you're going to get to a database of
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the person that's in your own state. And they're usually
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tied to a local university and they'll help you get
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registered on SAM. I think we even talked about them
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last week. But they also offer some training. But the
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challenge with working with them they're free. They can only
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handle so many people at once, so they do things
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in large groups. Nothing's custom. If they work with you
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custom they can't do deep dives like what I do.