WEBVTT
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This program is designed to provide general information with regards
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to the subject matters covered. This information is given with
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the understanding that neither the hosts, guests, sponsors or station
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are engaged in rendering any specific and personal medical, financial, legal, counseling,
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professional service, or any advice. You should seek the services
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of competent professionals before applying or trying any suggested ideas.
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Hello, and thank you for tuning in to A Sharp
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Outlook on p for HD radio and talk or TV.
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I am Angela Sharp, your host our arm chair discussions
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with industry experts will give you the steps, tools and
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information to be successful in business and to prepare you
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to be your best self.
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Hello, I'm Angela Sharp, and thank you for joining A
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Sharp Outlook. And today we want to talk about sales growth.
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And you know what sales growth is connected to good
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winning customer service. So let's talk about customer service today
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and today's fiercely a competitive world. Customer service is key
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to growth and profits, knowing how to retain customers, build
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a presence and market share, and improve worker performance. Customer
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service is the assistance of an organization's offers to its
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customers before or after they buy or use products or services.
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The thing is is having good customer service. When was
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the last time a sales representative offered a recommendation to you?
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And what about the customer service phone line? Do you cringe?
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I do, knowing you have to talk with an AI
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bought answering service that ask you questions not related to
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your issue, and then it refuses to transfer your call
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to a live person unless you go through all of
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these questions and all of these issues. And you actually
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have to go through these things because this AI is
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only trained for three different issues, but yours is outside
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of that problem. Hey, guys, how about you fix that.
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My guest is an expert in the area of customer
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service and he will tell us all how to empower employees,
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increase productivity, and successfully improve customer satisfaction. Service Quality Institute
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SQI is a training program to teach the entire workforce
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the act the art of superior customer service. And in
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these times we really do need superior customer service. How
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do we lead a customer driven work Well? John is
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here to give us the secrets a real customer satisfaction
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that activates return customers that give out referrals to friends,
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and acquaintances. Sometimes there needs to be an attitude adjustment
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to be the best in customer service, and John will
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explain what this is and how to get a winning
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customer service team. My guest today is John Shol, internaturally
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recognized customer service speaker. John is the founder of the
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Service Quality Institute. SQI offers various programs to train you
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how to close more deals and build customer relationships. Provide
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training videos to teach the entire workforce the art of
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superior customer service. SQI offers programs for managers so they
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can learn how to lead a customer driven workforce. S
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QI offers programs for employees to help them understand the
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behaviors and attitudes needed to be successful in leading cutting
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edge service skills and build employee morale and develop teamwork.
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John has written eight books to teach the tricks of
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the trade and help develop you in customer service, representative
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and repeat customer referrals. And that's exactly what we need.
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The best customers are the ones that have been told
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by their friends, Hey, you in a shop there. John
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will to help you learn how to cut costs, eliminate waste,
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increase productivity, improve quality, and customer satisfaction and boost morale.
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There are certifications and diplomas in his customer service program
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and I recommend it highly. I would like to invite
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John to join us today.
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Hi, Angela, great to be with you.
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Yeah, it's good to see you again. I tell you,
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in these times right now, we definitely need your expertise
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to help these businesses.
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Customers get worse every day.
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Every day. Like I said, they have those AI bots
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and oh, I just I'm pulling my hair out while
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I'm on the phone because it only knows three questions
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and if you're issues not within those three questions, you're
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just screaming and screaming, Agent, Agent, Agent, and it's like no,
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I can help you, No you can't. And this goes
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on and on, and it's I mean, major companies, major
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companies are still using this as a means to what
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bring about customer satisfaction. I don't think so. So we
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want to know more about what we do for customer service.
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AEL. About twenty or thirty years ago, the US firm
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started outsourcing their call centers to India, right, And I
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thought that companies that did that were on a suicide watch. Well,
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today companies are using AI large companies to avoid talking
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to their customers, and I think they're also on another
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suicide watch. So I've always worked at a really simple concept.
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It was nineteen sevente now where most of our viewers
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were probably born. I saw companies spending a fortunate a
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marketing trying to bring people to their place of business,
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and as the customer walked through the door, we would
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issue be hit the customer on the head as hard
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as we could. We're doing the same thing today. And
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my concept was that if you treat the customer like
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a king or queen, like royalty, they'll come back, they'll
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give you a lot of money, and they'll bring their friends.
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That's the concept that I built my business on, and
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I released Feelings, which was the world's first customer service
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training program, in January of nineteen eighty. Companies that used
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our programs had drew make increases in sales, not small increases,
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dramatic increases. You know. We took tien dollar companies and
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had twenty percent increases in sales. And it's so whether
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you're a company with three employees or thirty employees or
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three thousand employees, the easiest way to increase sales is
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to trip every customer, whether they be online, on the phone,
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in person, treat them like royalty. Now here's the probably face, angeloid.
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All the employees that we hire, one hundred percent have
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virtually never been trained on customer service. There's no high
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school that teaches anybody anything on customer service. There's no college,
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there's no vocational school. Okay, So all these employees you have,
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we expect them to be good at customer service. And
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our method of training is we say, Angela, I just
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need you to be really good at customer service. You
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know what I mean, don't you?
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Yes?
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And that's how we train our staff. And the result
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is the employees have never seen great service. When most
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employees experience hell every day and the less money you make,
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the worst customer service is. So if you're the CEO
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and you're making a million dollars a year, and I'm
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sure we don't have any of them listening right now,
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they don't do anything. They have staff that handles everything
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for them. Everything is greased all the way through, so
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they don't really know how bad it is. And so
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the difficulty is that our total workforce has never been
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trained on how to deliver great customer service. And the
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easiest way to increase sales, and I'm talking about dramatic
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increases in sales is to teach your staff and the
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art of customer servers. Now, if you wanted to be
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go to engineering school because you wanted to be an engineer,
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would you go to college and take one class and
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become an engineer. If you wanted to be a nurse,
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would you go to nursing school and take one class?
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And now I'm a nurse. Okay, so there's a curriculum. Well,
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we have a curriculum too where you can keep building
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and developing these skills. So instead of just taking one
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little course on customer service, you know, I would encourage
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you to take a whole variety of courses and who
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my record nation is that you should take a new
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course on customer service every four months at the minimum.
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And the other thing. If you want to make more
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money and you want to ask me, I suggest you
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read one book a month on success, customer service, management, leadership,
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sales one month, one book a month for the rest
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of your life. Yes, Now, I believe if you do that,
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you will increase your income more than one thousand dollars
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a year, so the return is very high. Since I
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was probably twenty one or twenty two years old, I
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have personally invested at least one thousand dollars a year
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in personal a moment m hm. College used to be
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the ticket that guy you in the door. Today, I
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think most of what you learn in college is kind
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of irrelevant. And you know they're never going to teach
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anything on customers service. So if you want to increase
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your income, the only thing that prevents you from doing
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that as your mind.
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Mm hm mm hmm. Well, I was reading an article
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I believe.
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You need to remove. So most of us Angela have
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a ceiling of cement about seven feet thick over our heads,
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and they prevent us from dreaming. They prevent us what
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we're capable of doing. So what we need to do
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is remove that ceiling. Okay, and so everybody can afford
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to spend twenty five dollars a month. I'm buying a
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book now. Personally, I like to cover all the key ideas.
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I date the book that I read it. I grade
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the book from an A plus to a C or
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A D. I dump all the C and D books
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and the F books and I'll leave them laying around
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other so somebody else can pick them up. But I
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don't don't want to in my library. So it's easy
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for people to achieve more, to accomplish more if they
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build themselves from within. And our mind is the most
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important asset we have. Elon Musk thinks differently than all
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of us, right, he is like in the in the atmosphere.
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I mean he is ingenious. Okay, he puts his pants
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on one leg at a time, m hm, just like
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all of us. Okay, he just thinks differently. M And
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So if we want to increase sales, it could be
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that we're a one person operation and we just want
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to increase our income. So if you put me into
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any job, I'll bet you that I would within three
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months be the highest paid person.
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Mm hmm.
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So if you made me a belman at all, you've
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made me a reservation agent, you made me a waiter
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or a waitress. You know we're driver, I'll bet you
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that within three months the top earners and and I
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would be making double or everybody else is making. So
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it's not that i'm by the way, I shouldn't maybe
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tell you listeners this, But when I went to college.
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You know, when I graduated in nineteen sixty nine, I
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had the lowest grade point average of anybody in my class.
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I just make more money than anybody I graduated with. See,
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it's it's what you do with your mind. I've always
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been since I was like twenty one or two years old,
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been focusing on personal development, building myself, right, And that's
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what I would like your view what to do. When
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I first started, I got into percent raise after six months,
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and I decided I was going to quit one week
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after they gave me the raise and go into business
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for myself, and they gave me a twenty percent Quite
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a week later they were fury. And then I went
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into business myself, selling personal development programs, and my gross
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income for the first six months was six hundred and
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fifty dollars. Now this is nineteen seventy, nineteen seventy one,
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and you know I was my previous JAB paid one
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thousand dollars a month, which if you went back, what
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is that fifty some years ago, that's a lot of
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fairly good money. Then you go to one hundred dollars
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a month as a hell of a drop. So I
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was starving to death you know, I was failing, and
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so I read every book I could find on sales
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because I needed to learn how to sell. I didn't
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know how to sell. Right, I found out I knew
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more about sales than anybody else afterwards, and I started
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teaching sales. Yeah, but what I did is, I said,
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you're eating, They're going to go work for somebody where
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you're going to change and start making some money. And
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then the fear of going to work for somebody scared
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the hell out of me. And then I started to produce,
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and then, you know, a couple of years later, I
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was among the top producers in the world. First Past
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Motivation Institute, and Paul Meyer was my mentor, and I
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was the only there were only two people who said
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that I asked him how to make money because he
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was extremely financially successful and I wanted to be a millionaire.
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And at age twenty one, twenty worth was two and
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seventy dollars and my would be a millionaire by age thirty,
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which I did, And Paul taught me to make money,
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and I listened to him and then I implemented what
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he told me. One of the things all of us
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should do to find some successful people that can teach
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us additional things that we can do, and then advice
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and secondly give them feedback on how your progress is
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going well. I've had a lot of people ask me
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for advice, maybe not a lot of people, a few
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people I never get back to you and then never
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uplement what you told them to do.
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Right.
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So I find that that it comes to money and