Oct. 13, 2025

The PESTLE Influence

The PESTLE Influence
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Season 1

Understanding and performing a PESTLE analysis can help businesses set strategies and perform financial and risk analysis. This framework enables you to review and address various societal circumstances that affect business operations. Remaining informed about the various PESTLE factors can ensure your business stays competitive and survives. The acronym stands for Political, Economic, Sociological, Technological, Legal, and Environmental factors. Surviving these influences with strategic plans

ASharpe Outlook is broadcast live Mondays at 8AM PT on K4HD Radio - Hollywood Talk Radio (www.k4hd.com) part of Talk 4 Radio (www.talk4radio.com) on the Talk 4 Media Network (www.talk4media.com). ASharpe Outlook TV Show is viewed on Talk 4 TV (www.talk4tv.com).

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This program is designed to provide general information with regards

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to the subject matters covered. This information is given with

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the understanding that neither the hosts, guests, sponsors, or station

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are engaged in rendering any specific and personal medical, financial, legal, counseling,

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professional service, or any advice. You should seek the services

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of competent professionals before applying or trying any suggested ideas.

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Hello, and thank you for tuning in to a Sharp

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Outlook on p for HD radio and talk or TV.

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I am Angela Sharp, Your host our arm chair discussions

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with industry experts will give you the steps, tools and

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information to be successful in business and to prepare you

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to be your best self.

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Hello, I'm Angela Sharp, and welcome to a Sharp Outlook. Today.

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We're going to be talking about something called pestal the

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pestal influence, and what we're going to be talking about

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is how it can possibly affect your business. Understanding and

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performing a pestal analysis can help business set strategies and

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perform financial and risk analysis. This framework enables you to

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review and address various society circumstances that affect businesses operations.

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Remain informed about the various pestal factors that can ensure

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your business stays competitive and you're able to weather the

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storm of external threats. Most of the time it's large

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corporations that do the pestal analysis and because they are

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the ones that are the most impacted by macroeconomic events.

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But don't just assume that they are the only ones

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that are going to be affected. There can be a

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lot of people that are affected by pestle. A pestal

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analysis is a strategic framework used to evaluate the external

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macro environmental factors that can impact a business. The acronym

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for pestal is political, economic, sociological, technological, legal, and environment factors.

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That's what pestal stands for. And let me explain just

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briefly how the what each one of those categories could

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potentially affect you. Let's start with p political. These factors

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relate to how government policy and political stability or instability

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can affect an organization. They include tax polities, labor laws,

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trade restrictions, tear roofs, and political climate shifts. Just think

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every time that there's a new party that's in place,

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it could end up becoming an economic threat for your business,

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just based on new laws that are created and how

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far does that political threat or situation go. It can

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go worldwide, It can affect tribal and local and state governments, derivatives, legislation, regulations, requirements,

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market regulations, trade agreements, and as I mentioned before, tariffs

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and restrictions and tax codes. All of those can have

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an impact on your business. And the pestal analysis that

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you will do will to see if you have a

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risk based on some of the changes in that political environment.

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The e of pestel economic these encompasses the broad economic

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conditions that influence a company and consumer behavior. Key factors

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include economic growth or decline, interest rates, inflation, exchange rates,

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unemployment rates, and consumer disposable income. If people are being

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laid off or being fired and the number of people

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that are working, there is going to be a decrease

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indisposable income for those individuals. And in they're in your

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community and they shop at your stores, it's the potential

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that you're going to have a decline in the number

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of consumers coming in and purchasing your products. So economic

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can actually really have and major impact on you. And

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how far does that economic threat go national? It can

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be global. Factors such as interest rates can affect your home,

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can affect your loans, It can affect your credit. It

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can affect your ability to purchase new products to expand

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your business. Fiscal policies, recession and growth factors. Competitiveness of

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developing countries can affect your business because now there's another

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place or another area that your normal customers would be

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purchasing products from you. They now have another resource cheaper

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products and cheaper labor. We know that we did go

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through a time period where a lot of the manufacturing

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was of short because the products were cheaper, the labor

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was cheaper, and it was all about the bottom line,

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and those things affect small to medium businesses. You're trying

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to be competitive, you're trying to sell your products, and

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then you have the large corporations who are able to

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get cheaper products and cheaper labor because of these particular

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economic factors that are there. Social or socio cultural, this

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category examines the social and cultural aspects of the market

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and population. It covers demographics, age, gender, ethnicity, cultural trends,

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population growth rates, health consciousness, and shifts in consumer buying

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patterns and how far does that go. Societal attitudes. Attitudes

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can change, it can change just from too much negative news,

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too much negative rhetoric on social media. It can change attitudes,

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It can change mindsets, It can change their spending thoughts

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or patterns or behaviors. It can generate lifestyle changes, changes

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in populations, behavior distributions, demographics, and the impact of different

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mixes of cultures impacts. Also so social things that are

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out there. They can have a major impact on your

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particular business, just depending on what community is located in,

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who your customers are, what your customers are doing, or

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what their political ideas are, their economic situation, is their

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cultural or moral behaviors that things that they have heard

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or things that they have seen can absolutely change their minds.

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Especially in these days, competition has a way of instead

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of improving their product and improving their advertising or improving

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their reach, they go so far as to write negative

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articles about their competition. That's not considered fairness, but it

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is something that can impact your business. How do your

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competitors handle changes in the economic arena when the number

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of consumers are reducing or declining because of economic issues.

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I rest assure you you should check on what your

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competitors are doing and their advertising out on social media.

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Different things like that to make sure they are not

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saying things that are negative about your particular business to

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attract more business to their establishment. Technological we all know

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about technological I started when we were still punching cards,

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and now we have computers in a phone and then

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we look up AI is here and it's here to stay,

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and so all of these technological changes. These factors relate

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to the effect of innovations on a business and his industry.

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They include new technologies, automation, research and development, and a

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consumer's access to technology. Sometimes you can lose consumers because

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you're doing everything online, and believe it or not, here

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in this country, we have areas of the country who

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don't have Wi Fi, who are not connected to the web,

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who don't have the ability to connect at a reasonable price,

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and so you're never going to be able to reach

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those consumers. Or the technology changes and they can't keep

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up with the equipment or the computer technology or the devices.

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Those kind of things can have an impact on the

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way that you are marketing your products, the way you

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are selling your products. A lot of people their stores

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are online, a lot of people shop, but technology can

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have an effect on that and how far major current

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and emerging technology is really important. And as we know,

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AI is on the scene now and it's just going

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to continue to evolve and do more than what it

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does now. But it does do a lot. But just

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imagine when you have AI robots that are now able

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to go out and pick vegetables and identify which ones

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are ripe and which ones are not. That's some well,

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that's a pretty good technology, but it also is going

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to eliminate those that go out and work on the farms.

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So it's going to affect more than just your business,

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but it's going to affect even those that are consumers

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that technology. It could be technology infrastructure something like I

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was mentioned before. We don't have all of the technology

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infrastructure in place so that citizens here in this particular

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country can reach all of the technological vehicles that are

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out there to make their life more easier or make

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things more comfortable, or utilize the latest softwares or the

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latest systems that are out there. And then of course

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we do have merging countries who don't have a lot

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of that. So if you're having some of your products

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that are sold globally, technology can impact how those consumers

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can continue to purchase from you or receive their goods

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or whatever, you know, those things that can possibly interrupt

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their business. So these are some major factors. Another factor

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is legal. The component involves the laws and regulations that

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government business operations. Legal factors include health and safety requirements,

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equity opportunities laws, consumer protection laws, intellectual property rights. All

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of these things can be very important and can affect

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your business just depending on what your business is. Like

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I said, then, intellectual property rights, that is really big

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going on right now because of all of the new

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technology that is growing and expanding and everyone's fighting for position,

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and so intellectual property rights are very important. If you

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are a creator and you are developing some new system,

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some new idea, some new technology that's out there, and

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you're wanting to make sure that it is protected, you

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need to know what those laws are and what your

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rights are when someone infringes on that particular situation. In

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other words, it's about being informed. Something I say every week.

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Stay informed, and you want to be informed. Not only

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stay informed, but get informed because it's really important that

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you do this. And legal problems can be as far

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as globally, wars, earthquakes, weather, climate, global and national proposals

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that can affect your business, agreements that are made between countries.

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A lot of different things can affect you. Past legislation.

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Knowing what by the way your tax dollars are paying

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these congressional people, you ought to stay informed as to

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what they're doing and if they're actually working on your behalf.

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It should not be allowing someone that you are paying

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to make legislative changes or write laws that impact you

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that takes your finances away, that it takes your healthcare away,

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that takes your property rights away, all of these different things.

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Go to the city council meetings. Go to the meetings

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that they have in your particular location of your business

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and locate of your home. Stay inform. You're a citizen

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of this country. Your voice matters. But when you stay

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home silent and then they make laws that negatively impact you,

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were you there, you should be there. Make your voice heard,

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make your thoughts known. Let them know that it's going

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to impact your personal income, it's going to impact your home,

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is going to impact your health. Be sure you stay

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involved and pay attention not to the silly stuff that's

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going on, but important stuff like what laws are they

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talking about passing and will it impact me. Don't let

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anyone tell you something that you need to research on

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your own. You need to research all laws that are

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passed that are impacting you personally and especially impacting your business,

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your organization, your company, your partnership, your foundation. Know what

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the new laws are that are going to impact your business,

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because once they're passed, it may take another election or

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even longer before those negative impacts are removed, if ever removed.

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So pay attention to the laws that are being passed.

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Don't let them do the Oki dook and point fingers

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at each other. Look and in fact, technology that Little

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AI bought you can go in there and type in

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what that law is. It will summarize it for you

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so you can see and find out exactly what's going on.

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And then you go down there and let your voice

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be heard. The last framework is environmental. Environmental things impact businesses.

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We have so many storms and floods and different things

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that are happening right now. The environment is very important.

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There's certain considerations you should be looking at locally, nationally,

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and even globally. Local, national, and international environments impact all

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of us. If you end up with storms or floods

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or things in areas where goods are being produced that

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we need to buy, foods are being destroyed. That's going

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to impact guess what, The price is going to be

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much higher at the grocery store. So it does impact you.

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It impacts all of your goods and services that are

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going to be coming into your business that you're going

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to resale to your customer. Now you have to deal

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with higher prices because they had major flooding in an

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area where you probably get your products. So environmental impacts

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have a strong impact upon your particular business, especially your

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supply chain. If you can't get your goods, you can't

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sell to your customers. So all of those things are

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very important to be reviewing when you are doing a

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pestal analysis. This is not just something to hear from

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me or to just kind of read and shrug your shoulders.

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You need to do a thorough, thorough, thorough investigation and

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research as to how it might affect you. Let's talk

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about the benefits of a pestal analysis. It drives the

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strategic thinking. It provides a comprehensive overview of the wide

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business environment and encourages leaders to think strategically. One of

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the things that you should be doing when you are

227
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thinking strategically, when you're trying to do a pestel. Please

228
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don't do it by yourself. Bring in different voices, bring

229
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in different members of your organization, bring in consultants, whatever,

230
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someone that it might be knowledgeable, and sit down and

231
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pull it all apart. Open the curtain, open the doors,

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look at seeing what's really really going on and what's

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going to be impacted. It's important to do that before

234
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you look up and you're struggling to keep your business

235
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open because you didn't realize one of these factors was

236
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getting ready to impact your business in such a negative way,

237
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you're now struggling to stay open. So it's important to

238
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do that. Another benefit it identifies opportunities and threats. Sometimes

239
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the threats can be something good that you can take

240
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advantage of, and it makes an opportunity. It opens up

241
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things that you had never thought about before. You know,

242
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proactively spot a potential opportunity, anticipate future business threats and

243
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allowing for risk mitigation. Now, if you're in a business,

244
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if you're a manager in a business, or this is

245
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your own company, your own organization, you're head of a nonprofit,

246
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you're going to want to know about the risk factors,

247
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and they're genuinely doing risk analysis about different things. You know,

248
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the federal government has you know, decided not to fund

249
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specific programs. Now you realize you have to go and

250
00:20:35.079 --> 00:20:40.519
find other resources, and so that kind of analysis is

251
00:20:40.559 --> 00:20:43.599
being done. We're understanding that we have all of these

252
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threats out here of people hacking and stealing you know,

253
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your customer's financial information and personal information, and all of

254
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these hacking and spam and different things, and trying to

255
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do ransomware and shut down businesses and making them pay

256
00:21:06.039 --> 00:21:09.720
millions of dollars to get their systems back up. Those

257
00:21:09.759 --> 00:21:13.279
are threats, and being aware of all of those threats,

258
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you generally have services or systems in place or policies

259
00:21:17.279 --> 00:21:20.279
in place to protect yourself. But then when you start

260
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talking about a pestle, these are threats that you can't control.

261
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The only thing you can do is mitigate the impact

262
00:21:29.960 --> 00:21:33.079
by seeing how it affects you and making some strategic

263
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plans to change that. Another benefit, it'll support decision making.

264
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It provides contextual information that leads to more informed and

265
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decisive actions, such as when to enter a new market

266
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or launch a new product. Because if these environmental changes

267
00:21:58.039 --> 00:22:02.960
or political changes, or legal changes or technological changes are

268
00:22:03.079 --> 00:22:06.839
going to have an impact. You're going to definitely want

269
00:22:06.920 --> 00:22:10.839
to know before you launch something new that's going to

270
00:22:12.039 --> 00:22:16.119
potentially pull a lot from your organization, pull a lot

271
00:22:16.160 --> 00:22:20.559
from your financial bottom line and your financial growth, and

272
00:22:20.720 --> 00:22:24.039
see exactly maybe you need to delay that for a

273
00:22:24.079 --> 00:22:28.799
little while until some of this threat settles down, some

274
00:22:28.960 --> 00:22:34.039
of the impact is resolved, some of the things go away.

275
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You're going to want to definitely know that you need

276
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to think strategically about that, not just oh, because I've

277
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already bought these banners and i already set the date,

278
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we're going to do it. Anyway, think about it. If

279
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it's not going to have a positive impact on your

280
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business and help your business to grow and expand your business,

281
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it may be a time to sit back and and

282
00:23:01.519 --> 00:23:07.079
let's just cruise through all of this environmental and legal

283
00:23:07.200 --> 00:23:13.400
and political and technological all of these things. Just cruise

284
00:23:13.480 --> 00:23:17.319
through until things kind of stabilize, and then you'll have

285
00:23:17.640 --> 00:23:23.960
a much better positive impact when you launch that new product.

286
00:23:25.000 --> 00:23:29.519
It also aids organizational change. When you look and you

287
00:23:29.839 --> 00:23:34.440
do your pestal analysis, you're going to recognize external shifts

288
00:23:35.079 --> 00:23:40.920
that might require changes in business processes or a pivot

289
00:23:41.000 --> 00:23:45.920
in overall strategy. You're going to recognize where you do

290
00:23:46.039 --> 00:23:48.920
have some weaknesses that you need to sure up with

291
00:23:49.039 --> 00:23:54.440
process changes. Maybe it is time when you look at it,

292
00:23:54.920 --> 00:23:58.559
maybe it is time to get a more efficient software system.

293
00:23:59.079 --> 00:24:03.599
I do software implementations also, and I've been a chief

294
00:24:03.680 --> 00:24:08.400
financial officer and director of finance, VP of finance, and

295
00:24:08.480 --> 00:24:10.839
I've had to look at all of these things over

296
00:24:10.880 --> 00:24:15.599
the years at different organizations. When you're looking at technology

297
00:24:15.720 --> 00:24:19.279
and how fast it's growing, you need to really look

298
00:24:19.319 --> 00:24:22.279
and see how is your company going to keep up

299
00:24:22.319 --> 00:24:26.799
with the technological changes and how it's going to impact

300
00:24:26.799 --> 00:24:30.480
your business. And most of the time, when new technology

301
00:24:30.599 --> 00:24:34.119
is brought into the arena and you are thinking about

302
00:24:35.039 --> 00:24:39.160
bringing that into your organization, you know, I'll just tell

303
00:24:39.200 --> 00:24:43.319
you upfront you're going to have process changes because that's

304
00:24:43.359 --> 00:24:47.079
the purpose. It makes the processes more efficient, it makes

305
00:24:47.319 --> 00:24:53.519
information flow faster, it makes information relatable throughout the whole

306
00:24:53.599 --> 00:24:57.559
organization instead of one department at a time, and so

307
00:24:58.200 --> 00:25:01.599
you'll get an overall look at what's going on in

308
00:25:01.640 --> 00:25:06.839
your organization. When you have new technology in your organization,

309
00:25:07.079 --> 00:25:12.160
it will make things more efficient, it'll give you more details,

310
00:25:12.240 --> 00:25:16.039
it'll give you key indicators. If you make at one

311
00:25:16.079 --> 00:25:19.640
of your analysis that you want done in a report,

312
00:25:20.240 --> 00:25:24.200
it'll in fact do all of your analysis now. So

313
00:25:25.000 --> 00:25:27.720
you have to look at that and see, Okay, I'm

314
00:25:27.720 --> 00:25:30.559
going to have to change some processes because right now

315
00:25:30.680 --> 00:25:36.119
we're not working as efficiently as you should as well.

316
00:25:36.319 --> 00:25:40.920
Benefits are good, but let's talk about the limitations of

317
00:25:41.000 --> 00:25:47.559
a pastal analysis. It can be time consuming, yeah, but

318
00:25:48.319 --> 00:25:56.400
sometimes time consuming things that happen they really end up

319
00:25:56.440 --> 00:26:02.279
saving your lives. So it may take some time doing

320
00:26:02.319 --> 00:26:06.519
the research and analysis across you know, all six areas,

321
00:26:06.519 --> 00:26:10.880
because you can't just do one area because they're generally interconnected.

322
00:26:11.640 --> 00:26:15.759
So as you're doing this analysis in all six areas,

323
00:26:16.839 --> 00:26:23.400
it can require significant time and resources, especially if you're

324
00:26:23.400 --> 00:26:29.200
in a fast paced industry, but it will benefit to you.

325
00:26:29.799 --> 00:26:32.799
We talked about the benefits. You're going to have information

326
00:26:32.960 --> 00:26:36.160
in your hands to help you make the right decisions

327
00:26:36.519 --> 00:26:39.720
and a time where you don't have any control over

328
00:26:39.759 --> 00:26:43.519
what's going on externally, so you do want to do

329
00:26:43.839 --> 00:26:46.599
you do want to look at it, but it is

330
00:26:46.720 --> 00:26:49.400
limited because if you're not going to take the time,

331
00:26:49.799 --> 00:26:52.000
you're not going to get the benefits. Like I said,

332
00:26:52.119 --> 00:26:55.720
it can have opportunities that are there, but you're not

333
00:26:55.759 --> 00:26:58.720
going to see the opportunities because you're not taking time

334
00:26:58.960 --> 00:27:02.799
to invest to gate what it is and then see

335
00:27:02.799 --> 00:27:06.119
how it impacts your organization and see if you can

336
00:27:06.160 --> 00:27:11.680
turn it into something positive and turn it into an opportunity.

337
00:27:12.319 --> 00:27:18.079
Subjectivity of interpretation. This is why I'm recommending that you

338
00:27:18.240 --> 00:27:22.839
have more than one person working on this particular analysis.

339
00:27:24.400 --> 00:27:31.400
It's qualitative data, and different individuals will bring varying interpretations

340
00:27:31.920 --> 00:27:36.319
of the same information, which could lead to inconsistent results.

341
00:27:36.640 --> 00:27:39.960
But when you're sitting there working together and you're talking

342
00:27:40.000 --> 00:27:43.160
about the results, it helps you to see it from

343
00:27:43.319 --> 00:27:51.960
different angles, different ideas, different perspectives. Sometimes it requires you

344
00:27:52.160 --> 00:27:56.480
to bring someone else in to look at that information,

345
00:27:56.720 --> 00:27:59.839
to look at that data with a new set of

346
00:28:00.000 --> 00:28:05.400
eyes and see if things are as good and rosy

347
00:28:05.440 --> 00:28:07.839
as you might think it is because you're looking at

348
00:28:07.880 --> 00:28:14.400
it maybe a little biased. It also has as a

349
00:28:14.440 --> 00:28:20.880
static snapshot like a balance sheet, is static, it represents

350
00:28:20.920 --> 00:28:25.400
a specific moment in time. The findings can quickly become

351
00:28:25.559 --> 00:28:31.319
outdated due to the dynamics of the macro environment. Issues

352
00:28:31.359 --> 00:28:35.160
that are happening. So it's not something that's gonna you

353
00:28:35.240 --> 00:28:37.240
look at it and now you look back at it

354
00:28:37.279 --> 00:28:41.599
a year later. It's something that is currently that currently

355
00:28:41.640 --> 00:28:44.440
you need to be addressing. Currently, you need to be

356
00:28:44.480 --> 00:28:48.160
looking at currently, you need to be monitoring. And then

357
00:28:48.240 --> 00:28:52.480
also as you're currently looking at that, you also need

358
00:28:52.519 --> 00:28:57.160
to think about the fact that these factors are going

359
00:28:57.240 --> 00:29:03.240
to change. The environment is changing daily, you know, I've

360
00:29:03.279 --> 00:29:07.240
never seen so many floods, you know, going on in

361
00:29:07.279 --> 00:29:11.039
some of the most unique areas, and the earthquakes that

362
00:29:11.079 --> 00:29:14.680
are happening in the tsunamis that are happening, and then

363
00:29:14.720 --> 00:29:18.240
the weather, just the downpours of rain and the fires.

364
00:29:18.720 --> 00:29:23.599
We have some unpredictable environmental issues that are happening. Not

365
00:29:23.720 --> 00:29:28.440
to mention, our oceans have been dying and in the

366
00:29:30.039 --> 00:29:32.079
life in the oceans. I have a guess that's going

367
00:29:32.119 --> 00:29:36.160
to be coming soon to discuss about our oceans. But

368
00:29:36.279 --> 00:29:39.839
all of these are factors that could impact you, and

369
00:29:40.000 --> 00:29:45.079
you need to understand that when you're taking this analysis,

370
00:29:45.160 --> 00:29:49.279
you're doing this analysis on your organization based on the pestle.

371
00:29:50.960 --> 00:29:57.200
It's changing rapidly changing, and can you get yourself situated

372
00:29:57.359 --> 00:30:01.440
that you can go in and now now apply the

373
00:30:01.599 --> 00:30:05.240
changes that have been made since the last analysis that

374
00:30:05.319 --> 00:30:10.519
you did and see if it changes your strategic plans

375
00:30:10.559 --> 00:30:18.880
that you're putting together. One other downside to it, it

376
00:30:18.960 --> 00:30:27.000
excludes internal factors. Now, some weeks back, I did less

377
00:30:27.079 --> 00:30:35.440
on the SWAT your strengths, weaknesses, opportunities and threats, the

378
00:30:35.559 --> 00:30:41.599
internal ones that you can control. The pestle framework focuses

379
00:30:41.640 --> 00:30:48.559
exclusively on external factors and does not consider organizations internal

380
00:30:48.599 --> 00:30:55.000
strengths and weaknesses. Therefore, it is most effective when used

381
00:30:55.039 --> 00:30:58.680
with other tools such as a SWAT. If you've done

382
00:30:58.720 --> 00:31:01.160
your SWAT, then it will make it easier for you

383
00:31:01.240 --> 00:31:03.960
to do your pestal analysis because you know what your

384
00:31:03.960 --> 00:31:07.680
strengths and your weaknesses and opportunities and threats are. How

385
00:31:07.720 --> 00:31:12.839
are they being impacted now with these external factors that

386
00:31:12.920 --> 00:31:17.279
you have no control over except to mitigate the impact

387
00:31:17.519 --> 00:31:22.559
by making some process changes, making some purchasing changes, making

388
00:31:22.839 --> 00:31:27.799
you know, some protections and insurance purchases, whatever is necessary

389
00:31:28.160 --> 00:31:33.720
to be able to help your company to stand through

390
00:31:34.359 --> 00:31:41.240
this storm that's happening from these external factors. It is

391
00:31:41.279 --> 00:31:46.000
something that it has to be taken, you know, pretty

392
00:31:46.039 --> 00:31:52.680
seriously as to what is going on your organization and

393
00:31:52.759 --> 00:31:58.079
what is happening outside. These factors are important. These things

394
00:31:59.039 --> 00:32:10.160
can really change your lives. Like I mentioned, pestle is political, economics, social, technological, legal,

395
00:32:10.720 --> 00:32:15.759
and environmental, and all of those things can really have

396
00:32:16.680 --> 00:32:20.240
an impact on you. Like I said, especially a technological

397
00:32:20.400 --> 00:32:23.119
we all know that it is really moving very quickly.

398
00:32:24.160 --> 00:32:31.039
And the current and emerging technologies and infrastructure and ability

399
00:32:31.240 --> 00:32:35.160
to react quickly to change in operations, to meet demand,

400
00:32:35.599 --> 00:32:39.680
an ability to remain competitive. Your competitors are able to

401
00:32:42.519 --> 00:32:48.079
probably have a higher market share because of their processes,

402
00:32:48.119 --> 00:32:52.079
because of the technology, because of the speed of information

403
00:32:52.440 --> 00:32:56.440
that they're able to get, and they can react a

404
00:32:56.440 --> 00:33:00.640
lot faster because they do have that technology in place.

405
00:33:03.799 --> 00:33:07.160
The legal, like I said, it's global right now. We

406
00:33:07.240 --> 00:33:10.720
have quite a bit of legal things that are happening.

407
00:33:12.519 --> 00:33:15.079
We've got the tariffs that are going on that are

408
00:33:15.160 --> 00:33:22.839
impacting companies. Manufacturing, like I said, was offshore. We're trying

409
00:33:22.880 --> 00:33:26.400
to bring it back, but the parts are now because

410
00:33:26.440 --> 00:33:31.119
of the tariffs overpriced. It's affecting and impacting jobs. How

411
00:33:31.160 --> 00:33:34.759
are you going to end up, you know, managing that.

412
00:33:35.000 --> 00:33:37.920
How are you going to be able to come up

413
00:33:37.920 --> 00:33:42.359
with other ideas to be able to offset the impact

414
00:33:42.400 --> 00:33:47.519
on your organization. It's something to think about, it's something

415
00:33:47.599 --> 00:33:51.720
to realize you need to work on, you really need

416
00:33:51.759 --> 00:33:55.880
to look at, you really need to think about. As

417
00:33:55.920 --> 00:34:00.720
I was sitting down thinking about this conversation, thinking about

418
00:34:00.920 --> 00:34:03.920
what would be a good example and one of the

419
00:34:03.960 --> 00:34:08.400
good examples that I can think of what a pestle

420
00:34:08.440 --> 00:34:16.119
will look like. For I picked up Nike, and so

421
00:34:16.360 --> 00:34:22.400
I'm looking at Nike and seeing their Pestel analysis and

422
00:34:22.480 --> 00:34:28.239
for the political factor, how did Nike handle political factors?

423
00:34:29.320 --> 00:34:34.400
Access to favorable government policies looking at the government policies

424
00:34:34.440 --> 00:34:38.920
and seeing which ones are favorable that are going to

425
00:34:39.000 --> 00:34:44.559
expand your business, help your business, pro political stability, regional

426
00:34:44.679 --> 00:34:48.559
tax policies, looking at the tax policies that are changing

427
00:34:48.880 --> 00:34:53.119
in your particular region, in your particular industry in your

428
00:34:53.159 --> 00:34:59.039
particular area. And limited trade restrictions, looking at the tradects

429
00:34:59.159 --> 00:35:04.039
restrictions and knowing that, HM, I may have to look

430
00:35:04.079 --> 00:35:09.880
at some other sources to get my product manufactured or

431
00:35:09.920 --> 00:35:15.639
get my supplies so I can manufacture my products or

432
00:35:15.679 --> 00:35:20.000
the other products that you're not actually manufacturing, but they

433
00:35:20.039 --> 00:35:24.119
are part of the product that you are selling, looking

434
00:35:24.199 --> 00:35:27.280
at other opportunities or where you can get that because

435
00:35:27.760 --> 00:35:32.480
of the regional or limited trade restrictions and things like

436
00:35:32.559 --> 00:35:38.679
that that could impact the economic factor. Target the middle

437
00:35:39.079 --> 00:35:44.159
and high income earning populations with better purchasing power. This

438
00:35:44.320 --> 00:35:50.920
is how Nike looks at his customer base. They're looking

439
00:35:51.000 --> 00:35:54.920
at okay, based on my prices have gone up, I'm

440
00:35:54.960 --> 00:35:58.400
going to be looking at my advertising and focusing my

441
00:35:58.559 --> 00:36:03.920
advertising on the middle and higher income populations because they

442
00:36:04.000 --> 00:36:09.000
have better purchasing power. I'm not going to be you know,

443
00:36:09.360 --> 00:36:13.440
spending advertising dollars or doing things in an area where

444
00:36:13.440 --> 00:36:21.280
that population cannot purchase my product. The social factors, Nike

445
00:36:21.639 --> 00:36:25.760
is gonna really listen to have their ear to the

446
00:36:25.800 --> 00:36:31.119
ground and they're listening, and they're listening to health conscious populations,

447
00:36:32.519 --> 00:36:36.639
develop social campaigns to attract the younger generation. We know

448
00:36:37.400 --> 00:36:42.960
our younger generation loves their I still call them tennis shoes.

449
00:36:44.639 --> 00:36:47.840
They love their They don't even call them sneakers either.

450
00:36:49.159 --> 00:36:55.039
Lets you nowhere how old I am. But they're trying

451
00:36:55.039 --> 00:37:00.880
to because they've they've had a customer base. But every

452
00:37:00.920 --> 00:37:05.199
twenty years, you've got a new generation that's coming into

453
00:37:05.840 --> 00:37:09.000
a point where they are going to have disposable income,

454
00:37:09.800 --> 00:37:11.719
and so you need to be able to track that

455
00:37:12.039 --> 00:37:15.320
younger generation, and you need to do it with different

456
00:37:15.440 --> 00:37:21.159
advertising than what you did when I was starting out

457
00:37:21.639 --> 00:37:25.440
or some of you other listeners. They're going to change

458
00:37:25.480 --> 00:37:29.920
the advertising, they're going to change their focus. They're going

459
00:37:29.960 --> 00:37:33.360
to be pushing towards more of the younger generation. They're

460
00:37:33.360 --> 00:37:36.320
going to be the commercials that they do are going

461
00:37:36.360 --> 00:37:42.119
to have either even younger people than before because of

462
00:37:42.119 --> 00:37:46.039
the fact they're trying to pull in a whole population

463
00:37:46.800 --> 00:37:52.039
that hasn't been buying their particular shoe, and then also

464
00:37:52.199 --> 00:37:55.760
making sure they have their brand shoes for the most

465
00:37:55.800 --> 00:38:01.119
popular player out there and advertising and having those players

466
00:38:01.159 --> 00:38:05.440
being their commercials so that the youth that are following

467
00:38:05.440 --> 00:38:10.119
that particular athlete is going to buy their shoe. And

468
00:38:10.239 --> 00:38:15.519
so they're always looking at these things. The technological factor

469
00:38:15.719 --> 00:38:19.159
you know, Nikes, they're you know, going to be installing

470
00:38:19.719 --> 00:38:28.159
the most efficient machinery in their factor factory, modern technology

471
00:38:28.320 --> 00:38:35.280
to improve efficient manufacturing, modern technology, to improve research and development,

472
00:38:35.880 --> 00:38:39.480
research and development of new products that might be needed

473
00:38:39.559 --> 00:38:43.360
in those particular shoes that they are putting together. They

474
00:38:43.400 --> 00:38:46.599
do more than shoes. They do jackets they do you know,

475
00:38:47.679 --> 00:38:50.960
sweats and things like that, So doing you know, making

476
00:38:50.960 --> 00:38:54.679
sure that the products that they're bringing in are meeting

477
00:38:55.480 --> 00:39:01.320
what the new fat fat is for the younger generation.

478
00:39:03.199 --> 00:39:06.679
And then even looking at materials, where are materials coming from.

479
00:39:07.079 --> 00:39:11.159
Maybe they're with the floods and the changes in the

480
00:39:11.280 --> 00:39:14.480
environmental and there's been a lot of storms, different things

481
00:39:14.559 --> 00:39:20.119
like that, crops have been destroyed and things. Looking at

482
00:39:20.559 --> 00:39:24.039
where else they can get supplies so that they're still

483
00:39:24.119 --> 00:39:28.360
able to get their materials to do the manufacturing of

484
00:39:28.599 --> 00:39:32.280
their goods. So finding all of those things. So they're

485
00:39:32.320 --> 00:39:38.280
looking at those particular things in the legal factor, strict

486
00:39:38.320 --> 00:39:43.000
adherence to safety rules and regulations, and strict guidelines on

487
00:39:43.639 --> 00:39:51.599
enforcing copyright regulations on imitation companies. A lot of people

488
00:39:51.639 --> 00:39:56.719
go out there and they'll try to get one of

489
00:39:56.760 --> 00:39:58.840
the shoes, and they'll go out and they'll try to

490
00:39:59.360 --> 00:40:04.639
do design something very similar and just to compete with Nike.

491
00:40:05.400 --> 00:40:07.960
It's kind of hard to compete with them because they

492
00:40:07.960 --> 00:40:10.480
are really good at what they do. But it doesn't

493
00:40:10.519 --> 00:40:13.320
mean you're not going to have knockoffs out there trying

494
00:40:13.320 --> 00:40:18.239
to compete with them to sell the shoe and steal

495
00:40:18.519 --> 00:40:22.159
Nike's customers, so knowing the laws and they're going to

496
00:40:22.159 --> 00:40:25.800
be enforcing those laws and looking at what laws have

497
00:40:25.880 --> 00:40:30.360
been put in place so that they can protect you know,

498
00:40:30.519 --> 00:40:34.639
their trademark and protect their product and protect you know,

499
00:40:35.360 --> 00:40:42.039
from having knockoffs being done with their products and things

500
00:40:42.079 --> 00:40:48.760
like that. And then environmental factors, researching and use of

501
00:40:49.119 --> 00:40:55.320
sustainable raw materials, planning and conducting environmental awareness. So even

502
00:40:55.400 --> 00:40:58.280
in their commercials, even in the things that they design

503
00:40:58.440 --> 00:41:01.639
and things that they do, just going out there and

504
00:41:01.679 --> 00:41:06.079
making sure that they are they in their advertising they

505
00:41:06.119 --> 00:41:09.760
talk about, you know, some of the economic issues, they

506
00:41:09.880 --> 00:41:14.199
talk about some of the issues that like the oceans

507
00:41:14.280 --> 00:41:18.480
or different things like that, bringing up, you know, things

508
00:41:18.519 --> 00:41:23.079
that are showed that they're an organization that is, you know,

509
00:41:23.199 --> 00:41:28.039
conscious minded of the environment, because that can be a

510
00:41:28.400 --> 00:41:32.280
really big thing. You don't want to get some environmentalists

511
00:41:32.360 --> 00:41:37.840
upset with your company because you're dumping waste or things

512
00:41:37.880 --> 00:41:39.519
like that, because they're going to be in front of

513
00:41:39.559 --> 00:41:43.960
your organization. They're going to be out there picketing, they're

514
00:41:43.960 --> 00:41:46.559
going to be out there making noise, They're going to

515
00:41:46.599 --> 00:41:50.119
be out there letting people know that you don't care

516
00:41:50.320 --> 00:41:55.079
about the environment. You're dumping waste or you're polluting the

517
00:41:55.119 --> 00:41:57.639
waters or different things like that. So all of that

518
00:41:57.719 --> 00:42:02.639
is very important, and so those are things also that

519
00:42:02.760 --> 00:42:06.920
you can do internally. Make some changes in how your

520
00:42:07.039 --> 00:42:10.480
advertisements are designed and things like that, so that it

521
00:42:10.880 --> 00:42:16.679
appears that you are environmentally conscious and that you are

522
00:42:16.719 --> 00:42:23.840
looking out for the consumers and nature and things like that.

523
00:42:23.840 --> 00:42:26.079
There are a lot of people that are very concerned

524
00:42:26.119 --> 00:42:31.360
about those things, and we rightfully sow and companies can

525
00:42:31.440 --> 00:42:36.400
be more environmentally conscious. And if not, like I said,

526
00:42:36.480 --> 00:42:39.000
you're going to have people standing in front of your

527
00:42:39.119 --> 00:42:42.800
establishment with picket signs, and of course then they're going

528
00:42:42.840 --> 00:42:47.719
to attract the attention of news organizations and then it's

529
00:42:47.719 --> 00:42:50.920
going to end up being on social media and it

530
00:42:50.960 --> 00:42:55.519
can affect your reputation. And your reputation is one of

531
00:42:55.559 --> 00:43:00.840
the strongest assets that you can have, and so you

532
00:43:00.920 --> 00:43:04.320
want to make sure that you protect your reputation and

533
00:43:04.360 --> 00:43:09.599
you're not allowing you know, different things like someone being

534
00:43:09.679 --> 00:43:13.199
upset about the product that you're producing, or you know,

535
00:43:13.400 --> 00:43:16.119
some kind of negative news and things like that. So

536
00:43:16.880 --> 00:43:20.960
just staying informed about what's going on, Like I said,

537
00:43:21.000 --> 00:43:25.119
the law changes that are going on the political environment

538
00:43:25.199 --> 00:43:30.360
that's out there, consumer goods, you know, not being some

539
00:43:30.440 --> 00:43:35.760
of these tariffs and some of these agreements that have

540
00:43:35.880 --> 00:43:40.639
been signed with other nations. They've been there in place

541
00:43:40.760 --> 00:43:44.159
for years and years and years, and suddenly now they're

542
00:43:44.159 --> 00:43:49.079
not in place anymore. So it's affecting our businesses, it's

543
00:43:49.119 --> 00:43:55.400
affecting organizations, it's affecting the supply chain. It's affecting a

544
00:43:55.480 --> 00:43:58.239
lot of things, and the costs and the prices are

545
00:43:58.280 --> 00:44:06.079
going up. And unless the political environment changes, where we recognize,

546
00:44:06.400 --> 00:44:09.000
you know, some of our decisions, some of our laws,

547
00:44:09.000 --> 00:44:12.760
some of our behaviors, is impacting our citizens, and it's

548
00:44:13.039 --> 00:44:18.440
impacting the world globally because besides it just you know,

549
00:44:18.559 --> 00:44:25.800
impacting one organization is impacting everyone downstream in the process.

550
00:44:25.840 --> 00:44:30.360
And so we need to take this time and it

551
00:44:30.400 --> 00:44:33.800
will take some time, but you'll appreciate it. Having that

552
00:44:33.960 --> 00:44:37.599
information and that knowledge to be able to make some

553
00:44:37.760 --> 00:44:41.760
really good decisions and be able to make some strategic

554
00:44:41.840 --> 00:44:46.719
plans are able. You can survive it, you can maneuver

555
00:44:47.000 --> 00:44:49.440
through it, but you have to be informed and know

556
00:44:49.559 --> 00:44:53.280
about it before you can actually make any decisions. And

557
00:44:53.360 --> 00:44:57.159
as I said before, I'll repeat it again don't do

558
00:44:57.360 --> 00:45:03.440
this in a glass bowl. Don't do this yourself, because

559
00:45:03.480 --> 00:45:07.880
you're going to need other perspectives who have their ears

560
00:45:07.920 --> 00:45:11.320
listening to other things. Also, they're going to bring in

561
00:45:11.480 --> 00:45:16.000
other thoughts, other ideas, other information that needs to be considered.

562
00:45:16.360 --> 00:45:22.119
So put together your team, get together and identify what

563
00:45:22.239 --> 00:45:28.360
are some changes that have happened in your environment that's

564
00:45:28.440 --> 00:45:33.159
going to impact your organizations. Right now, the federal government

565
00:45:33.280 --> 00:45:39.000
has changed some of the funding that is for nonprofits

566
00:45:39.000 --> 00:45:42.519
and things. You've got to find other sources. There are

567
00:45:42.639 --> 00:45:46.400
other sources, There are philanthropists out there, but just being

568
00:45:46.440 --> 00:45:49.800
able to identify where they are, who they are, and

569
00:45:49.840 --> 00:45:52.880
what it is that they have a passion about. But

570
00:45:53.079 --> 00:45:56.920
start looking at other avenues, start looking at other paths.

571
00:45:57.719 --> 00:46:03.679
It is a way of navigating, but being silent, being uninformed,

572
00:46:04.360 --> 00:46:06.920
and not taking the time to do what you really

573
00:46:06.960 --> 00:46:10.519
need to do in your organization at this particular time.

574
00:46:12.920 --> 00:46:15.480
It might end up having an impact that you're really

575
00:46:15.519 --> 00:46:18.519
going to be sorry about later. So I'm just here

576
00:46:18.559 --> 00:46:21.880
to say, think about what's going on, think about what

577
00:46:22.320 --> 00:46:27.199
can impact you. Think about you know, instead of listening

578
00:46:27.239 --> 00:46:31.760
to negative things, look at what's going on, what laws

579
00:46:31.760 --> 00:46:37.320
are being truly passed, Which laws are being held up,

580
00:46:37.440 --> 00:46:41.039
which laws are not being considered at all, What laws

581
00:46:41.239 --> 00:46:46.800
that have been eliminated that are going to impact not

582
00:46:46.920 --> 00:46:49.880
only your consumers, because if you don't have consumers, you

583
00:46:49.920 --> 00:46:52.920
don't have a business. So if they're affecting your consumers,

584
00:46:53.320 --> 00:46:55.960
keep that in mind. It's not just about your business,

585
00:46:56.039 --> 00:46:59.880
it's not just about you. It's about everyone globally. And

586
00:47:00.119 --> 00:47:03.039
if there are laws that are being put in place

587
00:47:03.360 --> 00:47:08.119
that impact who your potential consumers are, in your current consumers,

588
00:47:08.840 --> 00:47:11.159
then it's going to impact your business because they're not

589
00:47:11.320 --> 00:47:14.159
going to have the disposable income to be able to

590
00:47:14.159 --> 00:47:17.679
purchase your products. And then of course your costs are

591
00:47:17.679 --> 00:47:19.719
going to go up, so then you've got to pass

592
00:47:19.760 --> 00:47:23.679
that cost on. How is that going to affect those

593
00:47:23.719 --> 00:47:29.320
who do purchase your items when now it's increase twenty percent,

594
00:47:29.480 --> 00:47:34.719
thirty percent, and their wages did not increase at the

595
00:47:34.760 --> 00:47:38.719
same level. So I'm just wanting you to be informed

596
00:47:38.840 --> 00:47:43.159
during this very important time that we're going through, this

597
00:47:43.360 --> 00:47:46.519
period that we're going through, and it's not just here

598
00:47:46.519 --> 00:47:51.199
in America, it's globally. People are going through some very

599
00:47:51.239 --> 00:47:58.320
difficult times, especially those that are near waters and the

600
00:47:58.360 --> 00:48:02.079
flooding and just the downpours of rain, the flooding. Their

601
00:48:02.119 --> 00:48:05.119
homes are gone. Where are the materials to replace that?

602
00:48:05.559 --> 00:48:10.559
In some places there's not even any insurance to be

603
00:48:10.599 --> 00:48:14.199
able to rebuild those homes and rebuild those businesses. So

604
00:48:14.360 --> 00:48:19.239
it's a lot of negative impact that is occurring just

605
00:48:19.360 --> 00:48:22.239
from the weather, and so we need to be conscious

606
00:48:22.679 --> 00:48:27.280
about what's going on. And like I said, there's new

607
00:48:27.320 --> 00:48:31.679
technology out there. It's called AI, and you can just

608
00:48:31.760 --> 00:48:34.000
go right in there. There's so many names of them

609
00:48:34.039 --> 00:48:36.440
out there right now, it doesn't matter which one. They

610
00:48:36.480 --> 00:48:39.840
pretty much pull the same data. Just go out there

611
00:48:39.880 --> 00:48:43.760
and just check and see what laws have passed, what

612
00:48:44.159 --> 00:48:48.639
environmental things have occurred, what cultural things have changed. Just

613
00:48:48.800 --> 00:48:54.599
look and see what the changes are going to do

614
00:48:55.000 --> 00:48:59.039
to your business and make the decisions you need to

615
00:48:59.079 --> 00:49:04.679
make to be successful. I hope you've enjoyed this topic,

616
00:49:05.679 --> 00:49:09.480
and I hope you join me again. One of the

617
00:49:09.480 --> 00:49:13.639
things is, please go out to my website. There the

618
00:49:13.679 --> 00:49:19.280
library of radio podcasts that I've had on various topics.

619
00:49:19.559 --> 00:49:24.480
There's TV podcasts on various topics that you might be

620
00:49:24.480 --> 00:49:27.559
able to use, or a friend of yours might be

621
00:49:27.599 --> 00:49:31.440
able to use and view them like them. If you

622
00:49:31.599 --> 00:49:36.239
own a business and you're considering doing some advertising, please

623
00:49:36.320 --> 00:49:42.960
contact a Sharp Outlook and consider doing advertisement on a

624
00:49:43.039 --> 00:49:49.280
Sharp Outlook or sponsoring. But I enjoy sharing information. I

625
00:49:49.440 --> 00:49:53.480
enjoy bringing knowledge that can help you to be successful,

626
00:49:54.000 --> 00:49:58.400
so I hope you continue to enjoy. A Sharp Outlook

627
00:49:58.719 --> 00:50:03.880
is here every Monday eleven am Eastern eight am Pacific time,

628
00:50:04.559 --> 00:50:12.880
and whatever you do, stay informed. I want to thank

629
00:50:12.920 --> 00:50:15.920
you for joining us on a Sharp Outlook. We have

630
00:50:16.000 --> 00:50:19.599
been informed and energized to take the next steps. We

631
00:50:19.679 --> 00:50:23.400
have posted links to websites and videos to learn more

632
00:50:23.559 --> 00:50:27.119
on today's topic. Please join us again next week for

633
00:50:27.239 --> 00:50:31.880
another thought provoking conversation right here on key for HD

634
00:50:32.119 --> 00:50:36.440
radio and Talk for TV. Listen to the podcast on

635
00:50:36.760 --> 00:50:41.880
all the podcast apps, and until next week, stay informed.