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Oct. 5, 2026

The Architecture of Influence: AI and Business Strategy

The Architecture of Influence: AI and Business Strategy
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Season 2

In an era where "influence" is the primary currency of the digital economy, who's behind the curtain? Join us as we sit down and discuss talent development & digital brand strategy to pull back the curtain on the industry. We discuss evolution of personal branding, how to sustain relevance in a hyper-fast content cycle, and the future of creator-led businesses. Whether a creator, a marketer, or an entrepreneur, this episode provides a masterclass in building a brand that stands the test of time.

ASharpe Outlook is broadcast live Mondays at 8AM PT on K4HD Radio - Hollywood Talk Radio (www.k4hd.com) part of Talk 4 Radio (www.talk4radio.com) on the Talk 4 Media Network (www.talk4media.com). ASharpe Outlook TV Show is viewed on Talk 4 TV (www.talk4tv.com).

ASharpe Outlook Podcast is also available on Talk 4 Media (www.talk4media.com), Talk 4 Podcasting (www.talk4podcasting.com), iHeartRadio, Amazon Music, Pandora, Spotify, Audible, and over 100 other podcast outlets.

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WEBVTT

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Hello, and thank you for tuning in to A Sharp

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Outlook on K4HD Radio and Talk4TV.

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I am Angela Sharp, your host.

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Our armchair discussions with industry experts will give you the steps, tools,

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and information to be successful in business and to prepare

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you to be your best self. Hello, I'm Angela Sharp,

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and thank you so much for joining us today at

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A Sharp Outlook.

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We're going to be talking about influence.

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In an era where influence is the primary currency of

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the digital economy, who is building the infrastructure behind the scenes? Well,

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today we have a special guest that's going to be

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able to talk to us about that. He's a visionary

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in talent development and digital brand strategy and to pull

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back the curtain in the industry. We're going to discuss

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the evolution of personal branding, and we all know how

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important branding is, and how to sustain relevance in a high,

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fast content cycle, and the future of creator-led businesses. Whether

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you are a creator, a marketer, or an entrepreneur, This

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episode provides a masterclass in building a brand that stands

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the test of time. And we all know because we

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see the commercials that there are some brands that stand

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the test of time and then others that fade away

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because of the changes that happen as generations and new

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generations come. So today I have my special guest is

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Kashan Rodas. And I would like him to join us

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and talk to us about branding and having resilience and being.

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Able to be important during this digital age. Welcome, Kashan.

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Hello, hello. How are you today?

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How are you?

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I am great. How are you doing?

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I am okay.

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I had to change my scenery because today is my

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son's birthday, but yesterday... He got sick, so I got

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two young ones. One has turned nine today, and the

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other one is six, and they're both sick. So I

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had to come to my home office, but I didn't

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want no distraction, so I was like, let me just

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come out. enjoy this beautiful day yeah you'll see a

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little bit of a festivity from the back so i

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do apologize for that but.

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Oh no beautiful.

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I am excited um to come here and talk uh

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so where should we start what what.

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Is well i'd like you to um introduce yourself to

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the audience and what you're doing how did you get

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begin doing the business that you're in right now i

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know you're very popular as the thing and and now

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you're helping with other companies to brand their their businesses

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and things like that and we all know startup businesses

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entrepreneurs or whatever knowing how to position yourself.

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Is it's critical it's it's definitely critical so i i

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started um in uh more of the for-profit. So I

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have a strong background in marketing. My master's is in

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marketing communications. I have done a little bit of everything.

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Within the last, I would say, three to four years,

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I've really jumped into the for-profit sector. I mean, the

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non-profit sector. Specifically, I got pulled into, and gladly pulled

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into the anti-trafficking. So with anti-trafficking space, what we end

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up finding is that my perspective became more of how

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does the business side of the anti-trafficking sector work. So

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I really started to build out technologies to help combat

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the anti-trafficking space. Now, I have an international retail clothing line,

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so that is one of my big Big for-profits that

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pretty much keeps me busy with staff and everything and

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managing that. Then I operate a consulting business. And then

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I do a lot of advisory work. So I advise

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a lot of organizations. Lately, I've come into... It's interesting

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how everything comes full circle within branding, understanding how... A

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product placement is very critical during this process. So I

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do a lot of advisory work lately with therapeutic group homes,

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which is an interesting niche. And I'm seeing how trauma

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is affecting boys and girls, you know, at such a

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young age. And that's really helped me to really expand on,

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you know, where I'm going with artificial intelligence technologies and still,

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you know, trying to manage. I just published I do

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a lot of writing. So I published like a seventh book,

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which is. the nine operating zones and how, uh, understanding

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these zones helps, uh, businesses and different sectors really move within, um, uh,

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their space of operating. So I, I do a lot. Uh,

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I enjoy it. I, I stay busy. I definitely stay busy.

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So really I'm, I'm pretty flexible with how you will

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love to like navigate, um, you know, different topics, whether

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it's branding, whether it's, launching a business, whether it's, you know,

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scaling within the nonprofit sector. And then if we want

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to dive deeper into anti-trafficking, you know, that would be huge.

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Two of my main companies outside of what I do

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from consulting and retail is Operation Freedom, and that is

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to combat human trafficking using, you know, technology and and

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helping to fix the fragmentation because there's a lot of

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fragmentation that is happening within you know, the anti-trafficking and

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really fragmentation is happening, you know, across all nonprofits. We're

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seeing it within the for-profits where we're releasing new technology.

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We're coming to the sector, but there's not a communication

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in there. So healing is delayed. Trauma is increased. So

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we have that. And then my other product that I'm

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very excited about is called Better With DUH. And That

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has a business side, a clinical side, and an educational

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side for our students and schools.

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Oh, great.

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I have some really good things I want to share

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with you after our podcast.

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Oh, great, great, great, great.

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But, you know, everybody talks about brand, talks about brand,

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but how would you define a brand? You know, why

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would creators, you know, want to try to brand or

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entrepreneurs or How do you define it for them?

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Branding is pretty much, in a nutshell, it's who you

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are to your customers. And, you know, if I had

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to simplify it, you know, that would be it. And,

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you know, if it's your organization, because a lot of

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times we may over simplify branding or we may under

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simplify You know, do it where our brand is really

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not strong enough.

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And a lot of times with your brand is it's

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always evolving.

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And, you know, there's different stages when you're going through,

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you know, a branding. It's like that initial launch stage

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where you're going to like that beta and testing it

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out and understanding everything. who your audience is, who is

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actually going to buy and support the product. And then

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you have that scaling phase where now you're actually trying

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to scale it. And then once you get to that

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scaling phase, you have your tweaking and adjusting phase where

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some brands are declining, they're having to reinvent themselves and

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different things like that.

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But ultimately, branding is who you are.

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To your customer.

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And a lot of times.

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As a business or individual, we get lost in that.

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And then what we, what we get lost is you

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have to understand who your audience is, who your target audience,

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and then modify, uh, uh, your brand oftentimes to fit

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your market. Cause a lot of times we'll at least we'll, we'll,

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we'll release products. And then we don't do a lot

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of testing and different things like that. So because of that,

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We have to come in and make modifications to our brand.

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I'm not talking about doing like mission drift where you're

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completely changed, you know, everything. But if you come out

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with a certain product and you think that this product,

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you know, I released this product, people are going to

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love this product. Unless you have such a huge social

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media following that people buy products just based off of

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your name, a lot of times you're going to have

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to really adjust and tweak.

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And that's the process.

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Even when you're doing technology, it's a lot of the

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way you would think it's going to initially be and

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then how your end customer, user, client interacts and engages.

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It's always like an adjustment that you're always doing.

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Yeah, I've worked in corporate America for a really, really

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long time. really, really, really, really long time. And of course, yeah, yeah,

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they all have their brands. But one of the things

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I have learned over the years, their brand is kind

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of like what their mission was when they first began.

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They don't go in and keep it upgraded.

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And they never think about the fact that I'm going

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to have a competitor shift and move, you know, almost

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like playing football, know how to move to get to

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the goal because you're going to have competitors coming in.

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And how are you going to shift yourself or how

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are you going to make your.

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Particular, you know, move better? excel what the other competitors

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are doing.

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You said a good point.

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A lot of people get tunnel vision and they don't

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realize that I'm always huge on the Bible where they'll

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say there's nothing new under the sun. And I think

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especially with artificial intelligence, people using AI, is AI will

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lift you up so high.

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Like, you know, this is the best product, you know,

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you're able to do all these different things.

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But then what you end up finding is that there

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are a lot of people who are trying to do

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what you're doing, maybe not to the specific that you're doing,

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but understanding your competitors is critical. And, you know, a

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lot of the basic business fundamental is understanding a SWOT analysis.

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And we bypass that.

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We bypass that because a lot of times we look

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at our product and understanding your competitor is.

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Probably one of the most significant things when you have

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an idea that you want to launch or a product

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and seeing what is your competitor doing and where is

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the gaps that you can fill, you know, there. If not,

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you're going to have to spend a lot to really.

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Grab, you know, audience.

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And then the part with even that is as we

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start looking at it, people need to also understand what

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the purchase cycle of your clients is. You know, how

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many clients does it take for you to, how many

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times do you got to get in front of an

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audience before, you know, somebody buys?

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What is your ratio? What is your conversion rate?

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You know, and a lot of times we get frustrated

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because we're like, I ain't got that first sale or

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these next sales are taking a lot harder. You have

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to really understand like, it may take you a thousand

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people to really get that first sale. And then you

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look at, you know, what does that cost look like?

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You know, is it profitable for you?

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So it's a lot of variables that you have to

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really understand during that process before really just diving out

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there and launching a product. But this is the easiest

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it's ever been to launch a product. It's never been

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so easy. But I also feel that The industry is

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getting stale now because everyone's using the same thing and

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they're not really diving in and understanding how to really

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utilize like, you know, like a basic AI because we

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build AI models. So AI like a chat, a Gemini,

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a clock. and how to really utilize it so it

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doesn't generate generic information that doesn't really align with what

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your vision or your mission is.

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Yeah.

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I'm a finance person, and I also am a software engineer.

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Oh, wow. I have watched.

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The whole transition from when we were doing punch cards all.

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The way to, I mean, this.

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Has been a journey.

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And, you know, I know I'm supposed to be retired,

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but I am having fun. So I'm enjoying where technology

221
00:13:53.039 --> 00:13:58.440
has gone. But the thing is, organizations have not grown

222
00:13:58.940 --> 00:14:03.500
with all of these things that were growing for the

223
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next generation. And so they're still stale. They still think

224
00:14:08.250 --> 00:14:11.799
they put that old you know, to the last drop

225
00:14:12.080 --> 00:14:13.039
commercial out there.

226
00:14:13.059 --> 00:14:15.559
Yes. It's going to stir someone.

227
00:14:15.620 --> 00:14:18.419
Well, by the way, they don't even taste your product

228
00:14:18.460 --> 00:14:23.500
because this particular generation doesn't like it. So you need to,

229
00:14:24.100 --> 00:14:28.340
you know, reinvent yourself. And I think organizations don't know

230
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how to reinvent themselves.

231
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They don't know how to stay in the game.

232
00:14:32.799 --> 00:14:35.980
I know most larger corporations, all they do is just

233
00:14:36.000 --> 00:14:38.750
go in, bring some money and buy up their products.

234
00:14:39.000 --> 00:14:42.350
competitors and just put them on the end of their company,

235
00:14:42.750 --> 00:14:48.029
but they're still not being successful because their, their, their

236
00:14:48.070 --> 00:14:51.549
whole plan needs to be re invented.

237
00:14:52.029 --> 00:14:52.370
Yes.

238
00:14:52.549 --> 00:14:56.080
You looked at, they need to make sure whatever they're,

239
00:14:56.159 --> 00:15:00.279
even if they're merging with something else that it, it

240
00:15:00.460 --> 00:15:06.220
actually highlights or improves or really brings about what it was.

241
00:15:06.240 --> 00:15:09.320
You thought it was going to do besides the, cutting

242
00:15:09.399 --> 00:15:11.639
off a competitor. Well, now you've got the same thing

243
00:15:11.659 --> 00:15:14.450
the competitor had and you don't have an answer. You

244
00:15:14.470 --> 00:15:17.950
just thought that was the answer. Back in the day,

245
00:15:18.029 --> 00:15:21.269
maybe that was the answer, but today it's not. There's

246
00:15:21.350 --> 00:15:25.529
too many things just popping up in the younger generation.

247
00:15:26.429 --> 00:15:28.710
Their minds are so creative. They're just coming out with

248
00:15:28.730 --> 00:15:31.009
stuff every day. It is.

249
00:15:31.370 --> 00:15:34.850
And you know what is interesting is I often tell people,

250
00:15:34.929 --> 00:15:39.580
I say, just because you're You're using AI.

251
00:15:39.679 --> 00:15:42.279
AI just makes you busy and it simplifies stuff.

252
00:15:42.620 --> 00:15:44.820
But just because you're using AI doesn't mean that you're

253
00:15:44.860 --> 00:15:49.600
actually innovating. And I always go back to where I

254
00:15:49.639 --> 00:15:52.740
think about Blockbuster. And I said that in previous my

255
00:15:52.759 --> 00:15:55.460
speeches and different things were Blockbuster videos like that was

256
00:15:55.480 --> 00:15:58.679
like a king back in the early 2000s. And what

257
00:15:58.730 --> 00:16:02.419
they didn't actually do was. they actually had a company

258
00:16:02.460 --> 00:16:05.539
called Netflix approach them. And then Netflix was like, Hey,

259
00:16:05.559 --> 00:16:07.850
you know, come buy us out and blockbuster didn't do

260
00:16:07.899 --> 00:16:11.090
it because most of blockbusters, uh, I think about like

261
00:16:11.730 --> 00:16:15.289
somewhere like 10 to 15% of blockbusters income came from

262
00:16:15.389 --> 00:16:16.149
the fees, you know.

263
00:16:16.169 --> 00:16:18.009
If you're late and all these late fees and stuff

264
00:16:18.409 --> 00:16:19.320
and they didn't do it.

265
00:16:19.389 --> 00:16:21.340
And then now you look at, you know, how big

266
00:16:21.379 --> 00:16:24.379
Netflix is because Netflix kept innovating and blockbuster didn't.

267
00:16:24.399 --> 00:16:24.519
Right.

268
00:16:25.360 --> 00:16:27.779
And you see these organizations, these companies.

269
00:16:28.000 --> 00:16:31.960
You know, buying out a competitor, uh, Unless you're a

270
00:16:32.639 --> 00:16:37.450
meta or a Microsoft or something like that, I get

271
00:16:37.470 --> 00:16:40.590
it because you're looking at where technology is going. But

272
00:16:40.629 --> 00:16:43.029
a lot of the small businesses and stuff like that,

273
00:16:43.149 --> 00:16:49.580
there's a lot more in this process and really understanding

274
00:16:49.679 --> 00:16:50.240
your market.

275
00:16:50.679 --> 00:16:52.039
And this younger generation.

276
00:16:52.059 --> 00:16:53.899
They're going to pick it up so much faster. And

277
00:16:53.919 --> 00:16:57.990
they have everything with them. They have everything there. And

278
00:16:58.309 --> 00:17:00.909
I see my dad, my dad's a pastor and my dad.

279
00:17:00.750 --> 00:17:02.230
Is always on AI.

280
00:17:02.289 --> 00:17:03.950
I got him started on it and I'm like, oh

281
00:17:03.970 --> 00:17:06.539
my God, like he's, it's like his best friend now.

282
00:17:06.799 --> 00:17:10.160
It's helping him understand, it's helping him with his, you know,

283
00:17:10.200 --> 00:17:13.519
his understanding, like his teachings, you know, where, you know,

284
00:17:13.579 --> 00:17:16.720
his books, like, you know, okay, I've had 20 books

285
00:17:16.740 --> 00:17:19.400
for the last 30 plus years and it's helping him like,

286
00:17:19.799 --> 00:17:21.299
here's what you need to do to get them published.

287
00:17:21.839 --> 00:17:28.160
So there's almost no reason why someone cannot say, here's

288
00:17:28.220 --> 00:17:30.279
why my product is not launching.

289
00:17:30.319 --> 00:17:31.440
Here's why this is not.

290
00:17:32.359 --> 00:17:35.579
You have, you have doctors of technology right in front

291
00:17:35.720 --> 00:17:36.619
of your face now.

292
00:17:38.640 --> 00:17:40.880
Well, you know, like you said, you have a lot

293
00:17:40.900 --> 00:17:45.660
of influencers who pick up things really, really quickly, but they,

294
00:17:45.859 --> 00:17:52.059
you know, changing those like influencer habits, programs that they're going,

295
00:17:52.240 --> 00:17:57.079
how do they change that into an actual long-lasting business?

296
00:17:57.119 --> 00:18:03.450
How do they brand it without losing that authenticity that

297
00:18:03.750 --> 00:18:07.369
really has their gathering around them in the first place?

298
00:18:08.049 --> 00:18:11.430
Are their fans going to think they're selling out if

299
00:18:11.470 --> 00:18:16.170
they do kind of brand and commercialize a little more?

300
00:18:16.670 --> 00:18:17.150
You know, what.

301
00:18:18.990 --> 00:18:26.119
What is interesting is our retail clothing line, we went

302
00:18:26.150 --> 00:18:33.700
to multiple rebrands, and we went through that same thought

303
00:18:33.740 --> 00:18:38.519
process as how your customers are going to look at.

304
00:18:39.000 --> 00:18:43.400
And then within retail, you have, and I'll go just

305
00:18:43.460 --> 00:18:47.460
on the online part, you'll have your current base, And

306
00:18:47.480 --> 00:18:51.680
then you'll have what we call, like in meta ads,

307
00:18:51.720 --> 00:18:53.579
different things we have, we call it prospecting.

308
00:18:53.960 --> 00:18:56.289
So you're going out looking for, you know, other customers

309
00:18:56.309 --> 00:18:56.829
that would actually.

310
00:18:56.849 --> 00:19:00.130
You know, buy your product. And you, if you can

311
00:19:00.210 --> 00:19:02.430
close on one of those, then that's good. But normally

312
00:19:02.470 --> 00:19:04.390
it requires you to retarget them. So they'll come to

313
00:19:04.430 --> 00:19:07.349
your site, they'll come to your store, they'll leave. Then

314
00:19:07.369 --> 00:19:09.170
you want to give them something that, you know, okay,

315
00:19:09.190 --> 00:19:13.569
when they leave your store, here's stuff we have, you know, booklets, flyers,

316
00:19:13.690 --> 00:19:15.390
you know, promotional stuff, programs.

317
00:19:15.809 --> 00:19:17.690
And then you want to retarget them, you know, other.

318
00:19:17.569 --> 00:19:20.079
Ways, you know, whether it's calls, whether it's mailers, whether

319
00:19:20.319 --> 00:19:24.000
it's from online, it's, you know, they'll own a Facebook

320
00:19:24.259 --> 00:19:28.339
or Instagram or, tiktok page they'll see your your ad

321
00:19:28.400 --> 00:19:32.660
come in and what we end up doing was i

322
00:19:32.680 --> 00:19:35.869
think a lot of customers and i was somewhat naive

323
00:19:35.910 --> 00:19:39.089
to it is our retail brand is like 10 years

324
00:19:40.470 --> 00:19:44.130
but we didn't really start processing like some of those

325
00:19:44.789 --> 00:19:49.309
customers aged out and it's like okay well we may

326
00:19:49.329 --> 00:19:53.390
have a list of of a hundred thousand active, you know,

327
00:19:53.430 --> 00:19:55.640
customers over the last 10 years, but from that a

328
00:19:55.640 --> 00:19:58.859
hundred thousand, you know, who have aged out, you know,

329
00:19:58.920 --> 00:20:02.259
who are in that demographic. And a lot of times

330
00:20:02.299 --> 00:20:03.460
we miss that.

331
00:20:03.799 --> 00:20:05.539
So we've had to go through that process.

332
00:20:05.579 --> 00:20:12.299
Like, okay, If we introduce a new brand, the identity

333
00:20:12.319 --> 00:20:14.619
is still the same, but we're talking about a new logo,

334
00:20:15.359 --> 00:20:17.920
updating the logo so that it appeals more, so it's

335
00:20:17.940 --> 00:20:22.109
easier for customers to recognize the brand. So we went

336
00:20:22.130 --> 00:20:24.589
through that process. And then the other part, which is

337
00:20:24.650 --> 00:20:29.369
quite interesting, we increased the cost of what our products were.

338
00:20:29.390 --> 00:20:30.410
We have a stronger product.

339
00:20:30.950 --> 00:20:34.980
So our product increased like 50%. And I was very

340
00:20:35.039 --> 00:20:38.579
hesitant because my thought process was like, okay, will our

341
00:20:38.700 --> 00:20:41.500
existing customer buy an.

342
00:20:43.480 --> 00:20:47.380
Updated brand at a higher price?

343
00:20:48.039 --> 00:20:50.180
And what we ended up finding out was, and you

344
00:20:50.200 --> 00:20:51.710
got to be confident in what.

345
00:20:51.569 --> 00:20:55.710
Your relaunch is and your product. They would buy the product.

346
00:20:57.069 --> 00:21:02.759
And in the past, with the older brands, brand, we

347
00:21:02.799 --> 00:21:04.160
got caught in discounts.

348
00:21:04.700 --> 00:21:09.000
Like we'll discount this product. We'll discount, we'll discount our price.

349
00:21:09.180 --> 00:21:12.779
Our average order value for price is, is double. And

350
00:21:12.819 --> 00:21:14.960
they're not even using discounts. Like we, we got the

351
00:21:15.049 --> 00:21:20.029
first email. So our sales is like quadruples, um, you know,

352
00:21:20.509 --> 00:21:23.170
in the last, uh, you know, 30 days since we,

353
00:21:23.210 --> 00:21:25.309
cause this, this is a recent, we, we've done this recently, um,

354
00:21:28.430 --> 00:21:30.470
And we took discounts off the site. We actually got

355
00:21:30.529 --> 00:21:33.900
our first customer who actually said, hey, I love your brand.

356
00:21:33.920 --> 00:21:36.279
Your prices are a lot higher than what I remember

357
00:21:36.579 --> 00:21:40.180
you having discounts. That was the first customer out of

358
00:21:40.259 --> 00:21:42.599
thousands of customers actually said that. Everybody else has just

359
00:21:42.619 --> 00:21:45.619
been coming and buying and loving the product. So it

360
00:21:45.819 --> 00:21:48.920
is an understanding of that. But then we also are

361
00:21:48.980 --> 00:21:51.400
driving in new customers, you know, because we happen to

362
00:21:51.460 --> 00:21:55.119
expand our base because we understand that. there's a good

363
00:21:55.160 --> 00:21:58.700
percentage of maybe 30% to 40% of our customers over

364
00:21:58.700 --> 00:22:00.000
10 years that have just aged out.

365
00:22:00.500 --> 00:22:02.779
Yeah, yeah. We do get older.

366
00:22:03.400 --> 00:22:05.400
Yeah, yeah. The taste changes.

367
00:22:05.440 --> 00:22:07.609
The times do change.

368
00:22:07.640 --> 00:22:10.529
You have to go after the new generation, which is

369
00:22:11.009 --> 00:22:14.789
totally different from us older people, you know, and then

370
00:22:14.809 --> 00:22:18.009
just being able to make those transitions, I mean, that

371
00:22:18.029 --> 00:22:20.089
just really has to be difficult, you know.

372
00:22:20.109 --> 00:22:20.619
Mm-hmm.

373
00:22:21.579 --> 00:22:24.619
You know it is but but it's exciting too it's

374
00:22:24.720 --> 00:22:30.660
it's i mean it's it's exciting because we're seeing the

375
00:22:30.740 --> 00:22:34.140
effect of because it's a risk as well you know

376
00:22:35.059 --> 00:22:39.150
the risk reward right now is it's allow us to

377
00:22:39.329 --> 00:22:41.690
compete with bigger brands and stuff like that but yeah

378
00:22:41.710 --> 00:22:46.150
it's It is definitely exciting, but it is scary as

379
00:22:46.190 --> 00:22:47.630
well in the same process, for sure.

380
00:22:47.750 --> 00:22:51.049
Oh, yeah. And then, like you said, you have social

381
00:22:51.069 --> 00:22:51.849
media out there.

382
00:22:52.369 --> 00:22:56.410
And if you have customers, you know, previously that now

383
00:22:56.470 --> 00:23:00.029
go out there and maybe their comments aren't as positive.

384
00:23:00.049 --> 00:23:01.769
Oh, I'll review this.

385
00:23:01.809 --> 00:23:05.670
Hey, we've been partners for a long time. And now

386
00:23:05.710 --> 00:23:08.230
you're going to put that, but that's their problem. That's

387
00:23:08.269 --> 00:23:12.819
their authentic, you know, opinion. And then being able to just,

388
00:23:13.380 --> 00:23:16.619
you know, deal with that, that that's incredible because that

389
00:23:16.720 --> 00:23:20.769
is going to happen. Whoever has started years ago and

390
00:23:20.809 --> 00:23:24.990
they're now trying to appeal to, you know, the millennials

391
00:23:25.069 --> 00:23:28.289
and Gen Z, you're going to have to be changing

392
00:23:28.329 --> 00:23:31.190
your product. And I think you're, I mean, you, you

393
00:23:31.269 --> 00:23:34.279
see the malls, a lot of stores has been.

394
00:23:34.119 --> 00:23:37.759
There since I was a child, right? Are actually closing down.

395
00:23:38.000 --> 00:23:39.480
Ain't that scary?

396
00:23:39.519 --> 00:23:42.200
They didn't bother to change the product that they're selling.

397
00:23:42.740 --> 00:23:46.559
Yes. Because older people aren't shopping as much. First off,

398
00:23:46.579 --> 00:23:50.039
they're not going out as much. And then even their

399
00:23:50.220 --> 00:23:51.420
income has changed.

400
00:23:51.440 --> 00:23:53.519
They're not working any longer. They're retired.

401
00:23:54.059 --> 00:23:59.119
So you have to be flexible enough to... transition.

402
00:23:58.359 --> 00:24:03.990
To the next thing. And I don't know internally.

403
00:24:03.849 --> 00:24:07.150
Whether they're doing like some of the other things I

404
00:24:07.190 --> 00:24:12.470
see around here, not retiring and letting the next generation

405
00:24:12.529 --> 00:24:17.660
take over who have New blood, new ideas. No, we

406
00:24:17.700 --> 00:24:21.259
still have grandpa in there. We still got, you know,

407
00:24:21.319 --> 00:24:24.380
those old ideas in there. You still try to make

408
00:24:24.440 --> 00:24:28.910
everybody live in 1960. And that's just not going to work.

409
00:24:29.859 --> 00:24:34.710
And you have to be able to understand this is a.

410
00:24:34.730 --> 00:24:35.529
Whole new world.

411
00:24:35.650 --> 00:24:38.089
You're talking to a whole new group of people. You're

412
00:24:38.130 --> 00:24:41.589
talking to a whole brand new workforce. You cannot force

413
00:24:41.650 --> 00:24:49.109
them into that particular working style that their parents did

414
00:24:49.130 --> 00:24:50.730
or their grandparents did.

415
00:24:51.029 --> 00:24:52.710
You need to be aware of that.

416
00:24:53.329 --> 00:24:57.910
The generation is right now and communicating the way they communicate.

417
00:24:57.930 --> 00:24:58.210
Yes.

418
00:24:59.019 --> 00:25:00.619
And all of those things.

419
00:25:00.660 --> 00:25:04.059
You know, and people don't do that. People, people don't

420
00:25:04.700 --> 00:25:05.019
do that.

421
00:25:05.119 --> 00:25:08.720
And, and it's, it's, when you look at a mall,

422
00:25:09.339 --> 00:25:12.549
it is scary, you know, cause that, you know, for us,

423
00:25:12.569 --> 00:25:14.529
as we get older, those are our memories.

424
00:25:14.569 --> 00:25:16.450
Like, Oh, I remember this mall. This is that it

425
00:25:16.470 --> 00:25:18.930
was all here. And I'm like, yeah, like, Oh my.

426
00:25:18.829 --> 00:25:23.940
God, it's, it's, I mean, stuff is moving so fast

427
00:25:23.980 --> 00:25:26.740
right now that it is amazing.

428
00:25:26.880 --> 00:25:27.559
It is amazing.

429
00:25:27.859 --> 00:25:28.680
Well, you'll see.

430
00:25:28.809 --> 00:25:31.690
I mean, the younger people, they're online. They don't want

431
00:25:31.730 --> 00:25:35.329
to go and walk into some store. They don't care

432
00:25:35.369 --> 00:25:38.569
about the brick and mortar. I'm sorry you spent all

433
00:25:38.589 --> 00:25:40.410
that money building that thing, but.

434
00:25:41.430 --> 00:25:42.299
Why would I go there?

435
00:25:42.430 --> 00:25:45.240
I'm sitting with my friends in Starbucks having me a coffee,

436
00:25:45.599 --> 00:25:47.519
and I'm buying what I want right here.

437
00:25:47.720 --> 00:25:48.880
I don't need to walk in the store.

438
00:25:49.900 --> 00:25:53.740
If it doesn't, the measurements aren't, I can send it back.

439
00:25:54.200 --> 00:25:56.180
I mean, that's their attitude. I'll just send it back,

440
00:25:56.240 --> 00:25:58.950
but no, I'm not going in there and have people

441
00:25:58.990 --> 00:26:01.670
follow me around and all these other things that they

442
00:26:01.690 --> 00:26:04.950
just have no idea. Some of the changes that they're

443
00:26:04.990 --> 00:26:07.829
needing to make and it's hurting them because they, they're

444
00:26:07.849 --> 00:26:09.190
not ready for the new ideas.

445
00:26:09.569 --> 00:26:11.250
They're not.

446
00:26:11.309 --> 00:26:16.339
It is seeing that is, uh, it's scary and you

447
00:26:16.400 --> 00:26:20.210
can't be stubborn. I, and you, You have to innovate,

448
00:26:20.529 --> 00:26:23.950
and that's just part of life. I mean, it's just

449
00:26:24.109 --> 00:26:27.549
understanding the life cycle of a product and a brand.

450
00:26:27.569 --> 00:26:32.529
You have to innovate and constantly grow.

451
00:26:32.549 --> 00:26:38.450
But again, now, if you're not utilizing the resources that

452
00:26:38.630 --> 00:26:42.670
are right in front of you now, It's scary. I mean,

453
00:26:42.690 --> 00:26:46.940
because right now you can get a whole database of competitors,

454
00:26:47.019 --> 00:26:50.890
what they have done, what they have changed right in seconds.

455
00:26:51.329 --> 00:26:54.599
And it's something that you have to take advantage of.

456
00:26:54.609 --> 00:26:56.710
Right, right.

457
00:26:58.200 --> 00:26:59.920
Well, one of the things that I was just thinking,

458
00:27:00.019 --> 00:27:01.460
because we have a lot of, like you said, we

459
00:27:01.480 --> 00:27:04.259
have a lot of younger people that are out there

460
00:27:04.380 --> 00:27:08.750
creating great ideas, great products and different things like that,

461
00:27:09.190 --> 00:27:13.509
but they too are going to need to change for

462
00:27:13.569 --> 00:27:17.289
the growth that they're wanting to do to expand, to

463
00:27:17.329 --> 00:27:22.210
reach other markets, to reach other communities and things like that.

464
00:27:22.230 --> 00:27:28.490
I know there's probably tension for them because they've They

465
00:27:28.509 --> 00:27:32.730
may have. And be honest, did they really focus on

466
00:27:32.789 --> 00:27:35.130
really starting a business or was it kind of like

467
00:27:35.170 --> 00:27:38.700
a hobby they started that took off? And now here's

468
00:27:38.740 --> 00:27:40.460
this thing is in their lap and they don't know

469
00:27:40.500 --> 00:27:41.359
what to do with.

470
00:27:41.279 --> 00:27:42.200
It, you know?

471
00:27:43.119 --> 00:27:46.380
And so it's like, you know, do I just let

472
00:27:46.420 --> 00:27:51.039
it go? Do I monetize this thing and still keep

473
00:27:51.099 --> 00:27:54.589
my fans happy and but I don't want to look

474
00:27:54.630 --> 00:27:57.890
like a sellout, you know, I mean, these are a

475
00:27:57.930 --> 00:27:59.970
lot of questions they're having to answer. Yeah.

476
00:28:00.039 --> 00:28:05.000
You know, it's, it's funny you say that. So I, um,

477
00:28:05.619 --> 00:28:08.539
cause with retail, I, I really.

478
00:28:08.359 --> 00:28:11.539
Don't get caught up in like, I, we keep our,

479
00:28:11.759 --> 00:28:14.900
our brand faceless. So, you know, rarely would someone know

480
00:28:14.920 --> 00:28:20.039
that I'm the owner of my retail companies. Um, but

481
00:28:20.099 --> 00:28:23.619
I'll see, like, I'll watch something, um, online and then

482
00:28:23.660 --> 00:28:26.420
someone's like, I would just say they're doing clothes and they're,

483
00:28:26.519 --> 00:28:29.140
they're showing a process and they're, they're making all these

484
00:28:29.180 --> 00:28:31.819
clothes from scratch and, you know, and I'm, and I'm watching,

485
00:28:31.859 --> 00:28:34.259
I'm just like, Oh my God, you can't scale this.

486
00:28:34.539 --> 00:28:38.220
You can't, you can't, you can't, you like, I have

487
00:28:38.279 --> 00:28:41.309
manufacturers now, you know what I'm saying? Like be setting

488
00:28:41.349 --> 00:28:45.269
now trying to, um, take time to do a video,

489
00:28:45.430 --> 00:28:47.869
edit a video, you know, showing all the, showing all

490
00:28:47.890 --> 00:28:53.619
my packages, um, it's not scalable because, you know, so

491
00:28:54.299 --> 00:28:55.980
you got to start looking at it like, you know,

492
00:28:56.059 --> 00:28:59.319
am I doing this for the business or am I

493
00:28:59.380 --> 00:29:03.930
doing this for the social media, you know, influence people

494
00:29:03.950 --> 00:29:05.630
to come and like my page and stuff like that.

495
00:29:05.670 --> 00:29:08.809
But that's not scalable. So you'll see like, you know,

496
00:29:09.710 --> 00:29:13.309
have you made that transition that this is now going

497
00:29:13.329 --> 00:29:14.069
to be a business?

498
00:29:14.450 --> 00:29:17.359
And then with business, You got to learn a lot faster.

499
00:29:17.400 --> 00:29:19.119
So a lot of times you're starting a business and

500
00:29:19.160 --> 00:29:19.519
you don't.

501
00:29:19.539 --> 00:29:22.099
You know, that's why one of my books was Startup Gems,

502
00:29:22.160 --> 00:29:25.380
where it's showing you the whole process that I've had

503
00:29:25.420 --> 00:29:28.819
to go to from, you know, starting a business, the bumps,

504
00:29:28.859 --> 00:29:32.869
hiring family, the legal size, you know, scaling, you know, bankruptcy.

505
00:29:33.089 --> 00:29:35.390
All of these processes that you've got to look at

506
00:29:35.430 --> 00:29:39.809
and be prepared for, because once you hit a certain opportunity,

507
00:29:40.470 --> 00:29:44.210
threshold of sales, you're going to have to make a

508
00:29:44.259 --> 00:29:46.880
business decision now. Like, you know, how, how can I

509
00:29:46.910 --> 00:29:51.579
maintain this? Because, you know, you know, a couple thousand

510
00:29:51.599 --> 00:29:52.240
dollars a month.

511
00:29:52.500 --> 00:29:52.839
Okay.

512
00:29:53.200 --> 00:29:56.380
When you start getting 20, 30, 50, a hundred thousand

513
00:29:56.400 --> 00:29:59.720
dollars a month, to maintain that you have to have

514
00:30:00.140 --> 00:30:01.279
the best structure.

515
00:30:01.319 --> 00:30:05.220
You know, in there. And, um, you know, that, that's

516
00:30:05.259 --> 00:30:07.140
why I look at it. I'm like, well, it's a

517
00:30:07.180 --> 00:30:07.880
hobby right now.

518
00:30:07.900 --> 00:30:11.759
So a lot of people, these are hobbies, uh, you know,

519
00:30:11.779 --> 00:30:14.039
especially if you're watching social media, it's just like, is,

520
00:30:14.180 --> 00:30:19.380
is this scalable? Um, you know, from there and it is, it's,

521
00:30:20.000 --> 00:30:21.789
I find I always look at it and I never

522
00:30:21.849 --> 00:30:22.390
get caught.

523
00:30:22.240 --> 00:30:29.289
Up in, um, The presentation is always flawed.

524
00:30:29.990 --> 00:30:30.319
Right.

525
00:30:31.099 --> 00:30:34.920
And I think that's the thing that I'm wanting to

526
00:30:34.940 --> 00:30:37.259
get across to those that are listening. If you're an

527
00:30:37.400 --> 00:30:42.779
influencer and you have what you started as a hobby,

528
00:30:43.000 --> 00:30:45.880
but now it has turned into something that can truly

529
00:30:46.460 --> 00:30:50.920
be monetized, you're going to need some advice because when

530
00:30:50.960 --> 00:30:54.599
you start talking about actually creating it into a business,

531
00:30:54.660 --> 00:30:57.839
there are so many aspects of a business. You're going

532
00:30:57.880 --> 00:31:02.069
to need some outside advice and you're going to need

533
00:31:02.109 --> 00:31:06.230
that kind of expertise that knows how to start from

534
00:31:06.309 --> 00:31:10.579
beginning to the point of scalability, to the point of expanding,

535
00:31:10.670 --> 00:31:13.900
to the, you know, um you know even just even

536
00:31:13.960 --> 00:31:16.900
dealing with you know the manufacturers who are bringing your

537
00:31:16.920 --> 00:31:19.259
products in you know there's just so many different things

538
00:31:20.119 --> 00:31:22.240
you know they need to be getting advice and i

539
00:31:22.279 --> 00:31:27.289
know you have have like the nine zones i want

540
00:31:27.329 --> 00:31:29.769
to get into those those things that they really need

541
00:31:29.829 --> 00:31:34.720
to know about you know um Because the influencers do

542
00:31:34.819 --> 00:31:39.579
have a lot of power as far as what's going

543
00:31:39.859 --> 00:31:44.329
on in purchasing power and things like that. The influence

544
00:31:44.349 --> 00:31:51.630
economy is incredible. But, yeah, what do you think about?

545
00:31:51.650 --> 00:31:55.470
I know you emphasize professionalism and things like that as

546
00:31:55.509 --> 00:31:56.130
a creator.

547
00:31:56.150 --> 00:32:02.819
But bringing in that talent, right? management to help with expertise.

548
00:32:03.079 --> 00:32:04.019
What would you say about that?

549
00:32:04.380 --> 00:32:11.930
Yeah, I am a huge advocate for having mentors and,

550
00:32:11.950 --> 00:32:16.829
you know, advisors, but make sure that you're bringing in

551
00:32:17.430 --> 00:32:20.509
the right mentors, you know, and advisors. Don't get caught

552
00:32:20.529 --> 00:32:22.650
up in, you know, every single person that, you know,

553
00:32:22.670 --> 00:32:25.039
here I'm a mentor, I'm an advisor, you know, here's

554
00:32:25.079 --> 00:32:27.740
what my cost is, but you need someone to really

555
00:32:27.779 --> 00:32:31.339
sit down with you And here's what my business plan is.

556
00:32:31.680 --> 00:32:33.059
Here's where I started.

557
00:32:33.519 --> 00:32:36.460
And a lot of times for what we miss is that,

558
00:32:36.480 --> 00:32:39.990
and I tell this all the time, is you have

559
00:32:40.029 --> 00:32:44.349
to look at your foundation first and then start scaling.

560
00:32:44.430 --> 00:32:45.970
Some people get into the place that they want to

561
00:32:45.990 --> 00:32:48.970
start scaling. But if that foundation is not in place,

562
00:32:49.329 --> 00:32:54.250
you're running into a lot of experience that you're.

563
00:32:54.130 --> 00:32:54.980
Going to have to have.

564
00:32:55.500 --> 00:32:57.650
Versus having a mentor is going to tell you and

565
00:32:57.690 --> 00:32:59.809
make sure that mentor is specific to your niche. And

566
00:33:00.109 --> 00:33:02.170
that mentor is going to help you during that process.

567
00:33:02.230 --> 00:33:02.609
Okay.

568
00:33:02.890 --> 00:33:04.410
Well, have you looked at this? Have you looked at

569
00:33:04.470 --> 00:33:06.470
all of this, you know, these different variables, you know,

570
00:33:06.549 --> 00:33:13.559
in there. And it's critical to have a mentor and

571
00:33:13.619 --> 00:33:19.400
advisor that can get you, you know, prepared for what

572
00:33:19.460 --> 00:33:22.000
is coming because a lot of times we we miss

573
00:33:22.700 --> 00:33:24.799
we'll look at okay well what if all this happened

574
00:33:24.839 --> 00:33:26.619
i'll make all this money it's not but what happens

575
00:33:26.680 --> 00:33:30.680
when money gets dried up and you know and i

576
00:33:30.700 --> 00:33:33.259
tell this one thing i i you know anyone listening

577
00:33:33.700 --> 00:33:36.180
i always tell them you have to have multiple streams

578
00:33:36.220 --> 00:33:39.539
of income you can never just rely on just one

579
00:33:39.559 --> 00:33:42.839
stream of income because there's always going to be peaks

580
00:33:42.859 --> 00:33:44.759
and valleys that you know business is going to go

581
00:33:44.819 --> 00:33:47.819
to so if this is your main business and you're

582
00:33:48.019 --> 00:33:52.460
banking everything on us, that success story is a tough

583
00:33:52.500 --> 00:33:55.809
success story. It requires a lot of stuff. And then

584
00:33:55.849 --> 00:34:00.049
you have a family. Your family deserves for you to

585
00:34:00.109 --> 00:34:06.710
have other ways to drive income in. When we first

586
00:34:06.750 --> 00:34:09.510
started the retail, I looked up and I said, I

587
00:34:09.550 --> 00:34:11.360
had three other income streams coming in.

588
00:34:11.360 --> 00:34:14.900
I was doing some technology stuff. I had retainers. And

589
00:34:14.960 --> 00:34:19.019
this was like maybe... this has to be at least

590
00:34:19.019 --> 00:34:19.539
12 years ago.

591
00:34:21.019 --> 00:34:23.800
And, uh, at a time I had like a.

592
00:34:23.800 --> 00:34:27.150
Couple, like $ 2, 000 a month retainers, which, you know, you know,

593
00:34:27.429 --> 00:34:28.590
I was like, okay, this is cool.

594
00:34:28.969 --> 00:34:31.690
I'm only, I'm billing them for like 10 hours of

595
00:34:31.730 --> 00:34:35.130
work and I'm, you know, I'm making 2000 to $ 3, 000

596
00:34:34.170 --> 00:34:37.590
and I'm like, okay, this is cool. But then my

597
00:34:37.630 --> 00:34:39.929
retail had a month where it was like, it started

598
00:34:39.969 --> 00:34:44.599
real slow, like, uh, $ 30, uh, And then we started

599
00:34:44.639 --> 00:34:47.980
marketing online. And then next thing I know, 30 became 15,000.

600
00:34:47.980 --> 00:34:51.360
And then 15,000, then we're making $ 300, 000 a month.

601
00:34:52.250 --> 00:34:54.130
And I tell all my retainer customers.

602
00:34:54.170 --> 00:34:57.710
I said, it's no point for me even keeping you

603
00:34:57.750 --> 00:34:58.070
no more.

604
00:34:58.110 --> 00:34:59.550
You know what I'm saying? So I cut off.

605
00:34:59.969 --> 00:35:02.380
I said, let me just, let me focus all on

606
00:35:02.409 --> 00:35:06.610
this business, which it required me to really understand the

607
00:35:06.690 --> 00:35:09.409
whole retail side, bringing in the whole team, bringing in,

608
00:35:11.030 --> 00:35:14.550
you know, understanding, you know, the accountant side, understanding, you know,

609
00:35:14.610 --> 00:35:18.260
how to handle staff and all that. But when we

610
00:35:18.300 --> 00:35:20.719
started going through a slow season, because I put so

611
00:35:20.760 --> 00:35:24.460
much in there, I was like, oh, my God, what

612
00:35:24.519 --> 00:35:28.139
do I do now? And then the business almost collapsed

613
00:35:28.179 --> 00:35:30.960
because we made some decisions overseas that was very costly

614
00:35:30.980 --> 00:35:37.030
with manufacturers and product manufacturers. And now as we started

615
00:35:37.090 --> 00:35:40.650
to really scale back, even when the retail is doing well,

616
00:35:41.190 --> 00:35:45.539
my other businesses are automated. So they run themselves, and

617
00:35:45.579 --> 00:35:47.900
then I just see the money starts to flow in

618
00:35:48.280 --> 00:35:50.960
from the streams of income. But I tell it all

619
00:35:50.980 --> 00:35:54.960
the time. I deal with a mental health company right now.

620
00:35:55.199 --> 00:35:57.579
That's a pivot we have to go in and structure,

621
00:35:57.619 --> 00:36:01.869
like make sure that these income streams And not just

622
00:36:01.929 --> 00:36:05.469
have multiple income streams within your business, but have other

623
00:36:05.570 --> 00:36:07.719
ways outside of your business that drive the money.

624
00:36:08.320 --> 00:36:11.860
And it really helps. It helps with the slow season.

625
00:36:11.920 --> 00:36:13.539
And every business has a slow season.

626
00:36:13.719 --> 00:36:17.920
And a lot of times we don't prepare for when

627
00:36:17.960 --> 00:36:20.179
that slow season. And we look at, you know, you'll

628
00:36:20.199 --> 00:36:23.039
look at retail. You can go to any retail, whether.

629
00:36:22.820 --> 00:36:28.340
It's clothing, cars, clothing. During certain months, it's slow.

630
00:36:30.300 --> 00:36:34.719
And you'll see it. The sales, we have a semi-annual sale.

631
00:36:34.760 --> 00:36:38.110
And the semi-annual sale is like four or five times now.

632
00:36:39.429 --> 00:36:42.789
But then tax season comes, and then it's an influx

633
00:36:42.869 --> 00:36:46.349
of it. So it's understanding the seasons as well so

634
00:36:46.389 --> 00:36:49.610
that it helps you manage your income, your structuring with

635
00:36:49.650 --> 00:36:52.349
your staff, all that, because it's very important.

636
00:36:52.369 --> 00:36:54.110
Spending and everything, yeah, yeah.

637
00:36:54.969 --> 00:36:57.909
Yeah, I mean, there is so much, you know, for

638
00:36:58.090 --> 00:37:01.289
those influencers that are out there and you're wanting to

639
00:37:01.329 --> 00:37:02.610
maybe scale or whatever.

640
00:37:04.030 --> 00:37:05.500
Kashan mentioned the SWOT.

641
00:37:06.800 --> 00:37:10.980
And knowing and understanding, I have go out to a

642
00:37:11.079 --> 00:37:15.860
sharp outlook and search on talk for TV and you

643
00:37:15.900 --> 00:37:20.909
will see a podcast where I'm teaching about SWOT. You'll

644
00:37:20.949 --> 00:37:24.190
get a full understanding of what that means and how

645
00:37:24.269 --> 00:37:27.050
to be able to be prepared about SWOT. from things

646
00:37:27.190 --> 00:37:30.550
that you need to have in place for your, your company.

647
00:37:30.829 --> 00:37:33.570
But also I did one on the pestle, which is

648
00:37:33.630 --> 00:37:38.199
talking about how maybe politics or the environment or a

649
00:37:38.260 --> 00:37:40.300
whole lot of other things can have an effect on

650
00:37:40.340 --> 00:37:47.320
your podcast. So you can gather some information on what

651
00:37:47.500 --> 00:37:50.449
all of that means and what, and how to be

652
00:37:50.489 --> 00:37:51.550
able to protect yourself.

653
00:37:51.889 --> 00:37:53.329
You have to have knowledge, right?

654
00:37:53.510 --> 00:37:55.849
You may have a great idea and you may be

655
00:37:55.929 --> 00:37:59.909
able to scale it, but there's so many other things, taxes,

656
00:38:00.289 --> 00:38:04.809
you know, so many things that can trap you because

657
00:38:04.869 --> 00:38:07.110
of lack of understanding. So go out there and look

658
00:38:07.130 --> 00:38:10.289
at those two podcasts, just search for them and you

659
00:38:10.329 --> 00:38:13.579
will gather a lot of it. And then find you

660
00:38:13.619 --> 00:38:18.170
someone who can come in and help you understand it.

661
00:38:18.380 --> 00:38:21.039
If you don't clearly understand, I tried to break it

662
00:38:21.079 --> 00:38:25.730
down as much as I could. Um, but having that,

663
00:38:25.969 --> 00:38:28.530
that someone who can give you that advice. So you

664
00:38:28.590 --> 00:38:32.949
don't get into tax problems. You don't get into legal problems. Uh,

665
00:38:32.989 --> 00:38:35.250
you don't get into trademark problems. I mean, there's just

666
00:38:35.269 --> 00:38:39.409
so many different things you need to understand, but.

667
00:38:39.429 --> 00:38:41.650
Yeah, I, the tax is critical.

668
00:38:41.849 --> 00:38:45.329
That tax is, it can, it can take your business down.

669
00:38:45.530 --> 00:38:49.050
I had, I'll say briefly, we, we had a, um,

670
00:38:50.199 --> 00:38:52.489
a tax and you know you gotta you gotta have

671
00:38:52.780 --> 00:38:54.679
like so i'll have a tax i have a bookkeeper

672
00:38:54.699 --> 00:38:56.579
i have a cpa and then i have a tax

673
00:38:56.639 --> 00:39:00.159
advisor i got i have all three and one of

674
00:39:00.320 --> 00:39:03.679
our 2018 made so much money and there was a

675
00:39:03.739 --> 00:39:08.820
misfile and the government came back and said um like

676
00:39:08.880 --> 00:39:10.519
oh yeah we looked at you know all your taxes

677
00:39:10.539 --> 00:39:12.039
because i was like i don't want to miss you

678
00:39:12.079 --> 00:39:13.820
know if i owe i'd rather just pay it and

679
00:39:13.840 --> 00:39:16.780
be done Because they'll put an estimate like, well, we're

680
00:39:16.820 --> 00:39:19.780
just estimating this amount. And they came back and it

681
00:39:19.800 --> 00:39:22.690
was like two hundred ninety eight thousand that you owe

682
00:39:22.710 --> 00:39:23.090
for this.

683
00:39:23.130 --> 00:39:24.150
And I was like, oh, my God.

684
00:39:24.530 --> 00:39:26.809
So having my tax advisor come in and help, you know,

685
00:39:26.889 --> 00:39:30.820
bring and rectify and talk on my behalf. But a

686
00:39:30.860 --> 00:39:34.420
lot of times when we're running these businesses, especially when

687
00:39:34.440 --> 00:39:37.650
we're influencers or we're just doing as a hobby, you know,

688
00:39:37.690 --> 00:39:43.010
that money coming in, you know, it's hard to hide

689
00:39:43.050 --> 00:39:45.250
that money. And, you know, you look at the end

690
00:39:45.289 --> 00:39:47.570
of the year, you're not having, especially when you're, you know,

691
00:39:47.610 --> 00:39:51.869
these small businesses, you can't look up and not file

692
00:39:51.889 --> 00:39:56.820
your taxes. It'll come back. It'll come back to haunt you.

693
00:39:57.860 --> 00:40:02.659
They'll do stuff, taking your passport, your license. They'll do

694
00:40:02.679 --> 00:40:06.300
it like it's a child support case. That part is

695
00:40:06.340 --> 00:40:07.099
critical on there.

696
00:40:07.619 --> 00:40:08.050
Oh, yeah.

697
00:40:08.070 --> 00:40:11.429
They'll come in and put liens on properties and all

698
00:40:11.449 --> 00:40:14.449
sorts of things. That's not even anything that you can

699
00:40:14.590 --> 00:40:15.409
even consider.

700
00:40:15.429 --> 00:40:15.969
Yeah.

701
00:40:17.050 --> 00:40:22.590
Not taken care of. So, yeah, that's that's really important stuff.

702
00:40:23.150 --> 00:40:25.530
And like I say, there's a lot of people that

703
00:40:25.570 --> 00:40:27.260
are out there that are influencers.

704
00:40:27.340 --> 00:40:29.880
And I'm amazed at some of it.

705
00:40:29.920 --> 00:40:32.340
Like I said, the ideas that they come up with

706
00:40:32.400 --> 00:40:34.849
and the things that they're doing. this is what we've

707
00:40:34.889 --> 00:40:37.769
been needing a long time is to bring those new

708
00:40:37.869 --> 00:40:40.769
ideas in, bring those new thoughts in, bring those new

709
00:40:41.110 --> 00:40:44.750
products in, you know, making things easier for people coming

710
00:40:44.829 --> 00:40:50.530
up with ways so that you can improve the healthcare system.

711
00:40:51.030 --> 00:40:53.510
And just, I mean, I have a whole list of

712
00:40:54.050 --> 00:40:56.349
places where we need some improvement.

713
00:40:56.869 --> 00:40:57.909
There's certain ways to make money.

714
00:41:01.489 --> 00:41:03.889
I'll go and like, I'll look at a retail store.

715
00:41:04.690 --> 00:41:08.090
And I'm like, oh, my God, I'll go into a store.

716
00:41:08.110 --> 00:41:13.000
There's so many products here. There's people ready to buy.

717
00:41:13.840 --> 00:41:18.119
You go into a food store, Costco, any place, there's

718
00:41:18.239 --> 00:41:20.760
so many products.

719
00:41:20.900 --> 00:41:22.119
People are still buying.

720
00:41:22.179 --> 00:41:29.590
So there's never a less need of a customer. There's

721
00:41:29.630 --> 00:41:32.150
just how you execute to make sure you get that customer.

722
00:41:33.099 --> 00:41:33.960
Yeah.

723
00:41:34.159 --> 00:41:38.730
How do you get those potential customers looking at you? Yes.

724
00:41:39.050 --> 00:41:42.389
What can you do? What can you say that can

725
00:41:42.750 --> 00:41:44.989
get them to look at you? You don't have to

726
00:41:45.030 --> 00:41:48.420
tear down another product. You just need to make your

727
00:41:48.480 --> 00:41:53.440
product in such a way exciting and, you know, trigger

728
00:41:53.539 --> 00:41:55.099
those emotions to the point.

729
00:41:54.909 --> 00:41:57.889
Where they want to try it. The new product is

730
00:41:57.909 --> 00:41:59.760
really good. All they have to do is try it.

731
00:42:00.250 --> 00:42:01.510
They're not going to go back.

732
00:42:01.869 --> 00:42:04.710
They're not going to go anywhere else. And most people

733
00:42:05.030 --> 00:42:08.250
are loyal to that one product.

734
00:42:08.349 --> 00:42:10.889
Yes, they are. They are.

735
00:42:11.909 --> 00:42:19.989
And the thing is AI can really help these companies because, yes,

736
00:42:20.070 --> 00:42:25.429
they give you answers not faster, but The main.

737
00:42:25.239 --> 00:42:30.030
Thing is they can give you things smarter because.

738
00:42:29.349 --> 00:42:31.690
They're going to be, it's going to be able to

739
00:42:31.809 --> 00:42:35.489
bring you information, ideas, thoughts, plans.

740
00:42:35.570 --> 00:42:37.519
I mean, it just depends on what you ask it

741
00:42:37.539 --> 00:42:38.530
and how you ask it.

742
00:42:38.980 --> 00:42:45.980
Knowing that is a real challenge in utilizing AI, knowing

743
00:42:46.400 --> 00:42:50.250
what the algorithm needs to come back with, you know,

744
00:42:51.650 --> 00:42:52.130
how to.

745
00:42:52.050 --> 00:42:57.210
Go in and, I tell people one thing is, sorry,

746
00:42:57.309 --> 00:43:00.969
I mean, good job. When you're using your AI, I

747
00:43:01.030 --> 00:43:04.119
always say use multiple AIs. And I always, you know,

748
00:43:04.159 --> 00:43:07.179
you're going to AI, actually AI for unbiased feedback, but

749
00:43:07.219 --> 00:43:10.670
then take that feedback from that AI and plug into

750
00:43:10.730 --> 00:43:14.829
another AI and allow the two ais um to you

751
00:43:14.869 --> 00:43:16.230
know you know talk to each other like jim and

752
00:43:16.329 --> 00:43:18.309
i is going to be very stern chat is going

753
00:43:18.329 --> 00:43:20.449
to be just going to pump you up chat chat

754
00:43:20.489 --> 00:43:22.429
you you get you you type in chat you walk

755
00:43:22.449 --> 00:43:24.550
away you like okay i'm ready to take over the

756
00:43:24.570 --> 00:43:27.059
world you're like no it's not this easy it's just

757
00:43:27.139 --> 00:43:29.420
not this you know chat will give you your numbers

758
00:43:30.099 --> 00:43:33.059
and it's like okay you know and and i'm our

759
00:43:33.079 --> 00:43:35.880
people bring me up with their with their their readout.

760
00:43:35.610 --> 00:43:38.250
Of the chat and i'm just like this is this

761
00:43:38.309 --> 00:43:41.510
is impressive, but it's not realistic, you know?

762
00:43:41.550 --> 00:43:44.369
So, but, but being able to have that is, uh,

763
00:43:44.809 --> 00:43:45.989
it's quite, it's important.

764
00:43:47.510 --> 00:43:50.670
Yeah. And, and that's the, that's the main thing. A

765
00:43:50.730 --> 00:43:53.510
lot of people don't know how to utilize it properly.

766
00:43:53.710 --> 00:43:56.869
And like you said, because you don't have two people,

767
00:43:56.929 --> 00:43:59.989
they're talking, you're using two different AIs.

768
00:44:00.110 --> 00:44:07.650
Those are two, uh, places of information. Whether they're humans.

769
00:44:07.269 --> 00:44:11.719
Talking or AI systems talking, you need to get them

770
00:44:11.780 --> 00:44:16.219
so they are challenging each other's responses so you can

771
00:44:16.280 --> 00:44:18.039
get to the right solutions.

772
00:44:18.539 --> 00:44:21.860
But most don't understand that, don't know that.

773
00:44:21.860 --> 00:44:24.929
Because they haven't, like I said, old as me and

774
00:44:24.969 --> 00:44:28.909
have used all the various technologies. I probably have Worked

775
00:44:28.969 --> 00:44:31.989
with majority of all of the platforms that were ever

776
00:44:32.070 --> 00:44:34.130
written out there. I even have clients when I talk

777
00:44:34.150 --> 00:44:36.789
to them, oh, I'm going to choose that. That platform

778
00:44:36.829 --> 00:44:39.030
was not designed for your industry.

779
00:44:39.179 --> 00:44:40.010
And what you.

780
00:44:39.820 --> 00:44:42.760
Got was a bill of goods sold to you. Do

781
00:44:42.840 --> 00:44:46.280
not do this. I know what I'm talking about. I

782
00:44:46.320 --> 00:44:48.599
was there when they wrote it the first time. They

783
00:44:48.639 --> 00:44:51.800
just changed the name. It is not a new product.

784
00:44:52.380 --> 00:44:54.659
And you need something that functions properly.

785
00:44:55.530 --> 00:44:56.329
More currently.

786
00:44:56.989 --> 00:45:00.409
I mean, so there's just so many things that you

787
00:45:00.429 --> 00:45:05.760
can do with that information and it does work smarter

788
00:45:06.199 --> 00:45:09.900
if you know how to utilize it and seeing that

789
00:45:10.880 --> 00:45:16.440
the younger people, the influencers, they are more in tune

790
00:45:16.480 --> 00:45:19.500
to wanting to utilize those tools. They're going to be

791
00:45:19.519 --> 00:45:24.389
able to help the whole industry master how AI works

792
00:45:24.789 --> 00:45:30.219
because of their own curiosity. Older people, you know, started

793
00:45:30.260 --> 00:45:33.139
with the old platforms and started with, you know, all

794
00:45:33.159 --> 00:45:36.599
of the programming and having to write all the programs

795
00:45:36.699 --> 00:45:39.880
and all the algorithms and all the reports you generated.

796
00:45:40.300 --> 00:45:41.300
You know, and it's good.

797
00:45:41.340 --> 00:45:44.360
And it brought us to this point, but this new generation,

798
00:45:44.400 --> 00:45:47.619
because they're not scared, they're fearless, they're, they're going to

799
00:45:47.659 --> 00:45:50.960
be utilizing it in so many different ways. Who knows

800
00:45:51.019 --> 00:45:53.599
what it's going to be capable of doing. And that's

801
00:45:53.659 --> 00:45:59.019
the wonderful part about this. In your view, does AI

802
00:45:59.579 --> 00:46:08.039
make the human element of talent management more or less valuable? Wow.

803
00:46:09.059 --> 00:46:12.480
Sorry for the noise in the background. I think it

804
00:46:12.579 --> 00:46:18.130
makes it... Wow. Less valuable, actually.

805
00:46:18.730 --> 00:46:27.500
Because people are utilizing AI so much that the genuineness

806
00:46:28.099 --> 00:46:31.940
and it being authentic is being missed a lot. So

807
00:46:32.440 --> 00:46:34.159
a lot of times, I don't know if I'm talking

808
00:46:34.219 --> 00:46:41.610
to someone that is telling me everything about themselves. It's

809
00:46:41.679 --> 00:46:44.010
one thing having something that is polished. It's another thing

810
00:46:44.070 --> 00:46:47.940
having something that is just fully generated using AI. So

811
00:46:48.139 --> 00:46:51.250
I think it's made people a lot less, it's made

812
00:46:51.269 --> 00:46:53.710
people lazy. It's made people lazy.

813
00:46:54.510 --> 00:46:56.670
Yeah, it does. Yeah, it does.

814
00:46:57.309 --> 00:46:59.710
And like I said, after so many years of working,

815
00:46:59.829 --> 00:47:04.010
I can tell when it was generated because the specifics

816
00:47:04.070 --> 00:47:08.679
that I needed are missing. And that's because you didn't

817
00:47:08.719 --> 00:47:11.019
understand what the specifics were.

818
00:47:11.039 --> 00:47:12.699
And so you didn't ask.

819
00:47:13.039 --> 00:47:15.639
So I know that what you have brought me was

820
00:47:15.780 --> 00:47:16.559
AI generated.

821
00:47:16.599 --> 00:47:20.420
And it's like, okay, since you use AI, what? Hey,

822
00:47:21.139 --> 00:47:21.699
don't do that.

823
00:47:24.400 --> 00:47:27.659
Why don't you go back and ask these specific questions?

824
00:47:28.389 --> 00:47:30.409
And then you can bring me something that's going to

825
00:47:30.550 --> 00:47:34.349
end in totality. that I can work with. That's a

826
00:47:34.449 --> 00:47:38.260
real analysis. That is a real plan that has looked

827
00:47:38.300 --> 00:47:41.539
at every aspect of what it is that I'm needing

828
00:47:41.579 --> 00:47:44.300
to know about. Because right now, a company needs to

829
00:47:44.340 --> 00:47:47.820
know from the time they come up with a product

830
00:47:48.239 --> 00:47:50.659
all the way to the point it's being delivered and

831
00:47:50.719 --> 00:47:54.889
how you get these processes so they're all communicating together

832
00:47:55.309 --> 00:47:58.469
to get to your goal faster. But you've got to

833
00:47:58.489 --> 00:48:01.230
keep in mind right now, We got to deal with

834
00:48:01.269 --> 00:48:04.050
the fact that this department doesn't like this department, so

835
00:48:04.070 --> 00:48:06.570
they don't even communicate, so they don't even know what's

836
00:48:06.650 --> 00:48:09.590
going on. I mean, there's too many internal things that

837
00:48:09.610 --> 00:48:12.699
are going for AI to work for a lot of

838
00:48:13.059 --> 00:48:19.519
companies and industries because their whole organizational processes are broken down.

839
00:48:19.719 --> 00:48:21.340
Just because of communication.

840
00:48:21.920 --> 00:48:23.960
And I'm going to say it because I get to

841
00:48:24.000 --> 00:48:26.599
say it because this is A Sharp and I'm Angela Sharp.

842
00:48:28.130 --> 00:48:31.809
you have a situation where you don't have the leadership

843
00:48:32.429 --> 00:48:37.079
that understands what the organizational needs really are.

844
00:48:37.400 --> 00:48:38.400
You've been in a bubble.

845
00:48:38.920 --> 00:48:41.860
Everybody's just, you know, kind of gives you everything it

846
00:48:41.960 --> 00:48:44.679
is that you want, but everything you want is not

847
00:48:44.800 --> 00:48:45.840
everything that you need.

848
00:48:46.539 --> 00:48:48.070
And this is what is missing.

849
00:48:48.110 --> 00:48:53.170
So you're not getting all of the best that AI

850
00:48:53.250 --> 00:48:54.590
could actually provide.

851
00:48:55.730 --> 00:48:57.230
That is so true. That's so true.

852
00:48:59.150 --> 00:49:01.269
Well, what I'd like you to do is I'd like

853
00:49:01.309 --> 00:49:06.400
you to give the audience your contact information so that

854
00:49:06.460 --> 00:49:09.960
they could, you know, be in touch with the things

855
00:49:10.000 --> 00:49:15.489
that you're doing. If they have further questions, especially your

856
00:49:15.969 --> 00:49:18.570
books that you have written, where to get your books.

857
00:49:18.809 --> 00:49:19.230
Yes.

858
00:49:19.289 --> 00:49:19.630
Yeah.

859
00:49:20.300 --> 00:49:21.219
Yes, they can.

860
00:49:23.320 --> 00:49:23.639
Pretty much.

861
00:49:23.659 --> 00:49:25.559
They can always follow, follow me on my, on my

862
00:49:25.599 --> 00:49:31.239
LinkedIn at LinkedIn. Keyshawn brought us a website.

863
00:49:31.699 --> 00:49:33.059
Keyshawn brought us.com.

864
00:49:34.559 --> 00:49:36.480
My LinkedIn is going to show my other business better

865
00:49:36.519 --> 00:49:43.579
with the.com better with DUH.com. operationfreedom.ai, and I post a

866
00:49:43.619 --> 00:49:47.380
lot of social media content, YouTube, different things like that.

867
00:49:47.400 --> 00:49:49.960
So they can always follow me and message for any

868
00:49:50.659 --> 00:49:53.130
advice or any questions, and I'm always going to be

869
00:49:53.170 --> 00:49:53.909
available for people.

870
00:49:54.710 --> 00:49:55.690
Great, great.

871
00:49:56.010 --> 00:49:59.090
And this is what we want to know, because the

872
00:49:59.369 --> 00:50:02.440
one thing that we do here at A-Sharp outlook as

873
00:50:02.480 --> 00:50:07.320
we try to inform people and get them valuable information

874
00:50:07.780 --> 00:50:12.119
and true information. And whenever you have questions, you can

875
00:50:12.179 --> 00:50:16.519
contact our guests to be able to understand what's happening.

876
00:50:17.179 --> 00:50:19.039
I just want to say, Kishan, this has just been

877
00:50:19.079 --> 00:50:21.699
a fun conversation. I've really enjoyed it.

878
00:50:21.719 --> 00:50:25.380
I know our audience has learned a lot and going

879
00:50:25.400 --> 00:50:27.960
to learn more as they continue to be in touch

880
00:50:27.980 --> 00:50:33.079
with you. And A Sharp Outlook is here every Monday

881
00:50:33.099 --> 00:50:34.719
at 11 a.m.

882
00:50:34.860 --> 00:50:37.360
Eastern Time, 8 a.m. Pacific Time.

883
00:50:38.510 --> 00:50:41.429
And we're here to give information to you so you

884
00:50:41.469 --> 00:50:45.650
can be your best self, your organization can grow, your

885
00:50:45.730 --> 00:50:50.230
organization can scale. And so as we part, the one

886
00:50:50.269 --> 00:50:52.670
thing I would like you to do is like our

887
00:50:52.710 --> 00:50:58.269
videos or subscribe to A Sharp Outlook. And better yet,

888
00:50:59.090 --> 00:51:01.519
I want you to stay informed.

889
00:51:05.619 --> 00:51:07.780
I want to thank you for joining us on A

890
00:51:07.820 --> 00:51:11.590
Sharp Outlook. We have been informed and energized to take

891
00:51:11.610 --> 00:51:15.329
the next steps. We have posted links to websites and

892
00:51:15.349 --> 00:51:19.130
videos to learn more on today's topics. Please join us

893
00:51:19.190 --> 00:51:24.159
again next week for another thought-provoking conversation right here on

894
00:51:24.219 --> 00:51:27.619
K4HD Radio and Talk4TV.

895
00:51:28.440 --> 00:51:32.639
Listen to the podcast on all the podcast apps. And

896
00:51:32.679 --> 00:51:35.179
until next week, stay informed.